Jul 10, 2020
Jul 3, 2020
Jun 26, 2020
Jun 19, 2020
Welcome to the TPS5 for the week of June 15-19, 2020. This week: healthcare costs are preventing patients from returning to care, specialties hit hardest by the pandemic, local SEO strategies and the content marketing hierarchy of needs.
Jun 12, 2020
Welcome to the TPS5 for the week of June 8-12, 2020. This week: digital health gaps highlighted by telemedicine, hospitals given government bailouts furloughed their employees, researching health disparities related to COVID19 and Twitter cracking down on sharing articles you don’t read.
Jun 5, 2020
Welcome to the TPS5 for the week of June 1-5, 2020. This week: the market opportunity for telemedicine, shifting priorities in healthcare marketing, Google’s new Discovery Ads and learn about Google Currents!
May 29, 2020
Welcome to the TPS5 for the week of May 25-29 2020. This week: the long-term impacts on healthcare due to the pandemic, GMB expanding local profiles, telemedicine or telehype(?) and the real threat to Facebook and Twitter
May 22, 2020
Welcome to the TPS5 for the week of May 18-22 2020. This week: ⅔ of hospital execs predict a slide in revenue, CMS star ratings may be enhanced by patient reviews, google new features will impact search marketing and every company must now become a digital health company.
May 15, 2020
Welcome to the TPS5 for the week of May 11-15, 2020. This week: how to strengthen trust in the digital age, the impact the pandemic is having on the healthcare workforce, how to shift marketing and how to position tele-health correctly.
May 8, 2020
Welcome to the TPS5 for the week of May 4-8, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news. This week: the COVID19 pandemic is increasing the need for digital health literacy, physicians need their own websites, digital transformation is about people and telehealth reimbursement for therapists.
May 1, 2020
Welcome to the TPS 5 for the week of April 27 – May 1, 2020. This week: can API vendors solve healthcare woes, consumer satisfaction with digital health, AI won't save us from coronavirus and more!
Apr 24, 2020
This week's TPS5: Mary Meeker's coronavirus trends report, changes in digital advertising, AI and telemedicine for mental health patients.