Healthcare Podcast Network

Nov 24, 2021

Hosts Reed Smith and Chris Boyer discuss the important role digital marketing has in a purpose-driven industry, and digital tools are not only smart for business but also help us better understand our patients and improve their care. They are joined by Brian Q. Davis, SVP at Scorpion Healthcare in which he shares the importance of building a digital philosophy.

Nov 24, 2021

Dr. Rebecca Freeman and Bonnie talk about why we have to change “garbage in, garbage out” documentation and...

Nov 18, 2021

Jean shares practical advice from her experience leading marketing teams at hospitals across the country.

Nov 18, 2021

Tune in as Sudipto and Nick talk to Northwell’s new Ambulatory CMIO (and old friend) Dr. Sophia Saleem....

Nov 17, 2021

Chris Boyer and Reed Smith look back over the pervious 250 episodes o the show and highlight three expert interviews that illustrate the breadth and depth of topics and expertise highlighted in this podcast. First, Matt Gove shares insights on how to capture voice of customer. Then, Carrie Liken discusses why your website isn’t your website anymore. Finally, we end with an interview with Chris Hemphill about how to use data to help market during a public health crisis. 

Nov 17, 2021

Dr. Elizabeth Rochin and Bonnie discuss how we can leverage the power of data to reduce health disparities...

Nov 10, 2021

Reed Smith and Chris Boyer are back to talking about ROI again, and sharing the differences between true ROI, ROMI and ROAS and share the basics of Marketing ROI to outlining the activities needed to measure marketing impacting. They are joined by Dan Small at Hartford HealthCare, who shares his organization’s journey to ROI. 

Nov 10, 2021

Marion Spears Karr and Bonnie discuss the contemporary skill sets required of executive leaders and why there is...

Nov 10, 2021

Join us for a special conversation with Rachel Shelly, Head of Medical Technologies for IDA Ireland, an Irish...

Nov 3, 2021

Chris Boyer and Reed Smith share the basics of content federation, the three critical approaches to consider, and then are joined by Scott Andrews of Kyruus and Mark Menton of HealthSparq, who share the importance of including 3rd party sites in your content distribution strategy. 

Nov 3, 2021

Dr. Serena Bumpus and Bonnie talk about the newly released Future of Nursing 2020-2030 report and the implications...