Healthcare Podcast Network

Nov 30, 2022

In this encore episode, Chris Boyer and Reed Smith discuss the outlook for healthcare - both at a macro and micro level - and ask if we are finally seeing the long-promised transformation of our industry. They are joined by Carrie Liken, Head of Healthcare Industry at Yext, who shares her predictions on how health systems and providers will change to meet the needs of consumers today. 

Nov 23, 2022

Chris Boyer and Reed Smith discuss the various health observances that health systems use as part of their content calendars and ponder if they are useful or not. They also discuss whether Seasonal Marketing can align to the strategic plan as well as tap into consumer emotional states, and if that has an impact on various hospital strategies. 

Nov 16, 2022

Reed Smith and Chris Boyer discuss the relationship between reputation and brand, and share ways in which corporate reputation can be adopted by organizations that sometimes struggle with change. Dean Browell shares how he works with health systems to use social listening to provide critical insight into their employees. 

Nov 15, 2022

Join the 510k Café Team for a conversation with multi-talented Orange Neurosciences CEO and med tech founder, Dr....

Nov 9, 2022

Chris Boyer and Reed Smith discuss the top challenges social media companies are facing, and how the recent evolution of social platforms are conducive to health system marketing and communications strategies. From the challenges with content, the movement to paid approaches and the steady loss of importance of social media followers, it’s important to ask: is social media (as we know it) dead? 

Nov 2, 2022

Reed Smith and Chris Boyer discuss the new digital consumer and the challenges their expectations have on health systems. Rob Klein from Klein & Partners joins to share the latest insights from the 2022 Consumer Insights Study his organization recently published. 

Oct 26, 2022

Chris Boyer and Reed Smith discuss the role of technology in the overall “patient engagement system” and how CRM and Marketing Automation are very different strategies that have a different place in the overall techstack. They are joined by Stephanie Petrazzi of Nuvance Health who shares how she works within her organization to bridge gaps in the adoption of CRM. 

Oct 19, 2022

Hosts Reed Smith and Chris Boyer share some of the pitfalls with survey-based measurement, and how to embrace predictive customer insight. They are joined by Amy Brown, CEO of Authenticx, who shares how truly listening to the “voice of customer” in context of conversations helps to uncover hidden areas impacting the overall patient experience.

Oct 12, 2022

Join us as we chat with Dr. Erica Montes, OB/GYN and founder, The Modern Mujer, a blog in English and Spanish...

Oct 12, 2022

Reed Smith and Chris Boyer celebrate their 300th recording by looking back over the nearly six years of weekly podcasts and reflect on how the role of digital and experience has evolved in hospitals and health systems. They share their top 3 episodes, and look forward to the top 3 things they each feel are going to have the most impact on our industry.

Oct 5, 2022

Reed Smith and Chris Boyer discuss the challenge of physician burnout, and how this factor can shift their expectations of being involved in an organization’s marketing and outreach efforts. Jean Hitchcock shares her insights on the best ways to engage with your provider audience, educate them on the market challenges and use data and PRM to ensure your efforts are impactful to your health system.