Feb 1, 2023
Better Lives Through Better Health: How Abbott is Achieving this
Join co-hosts, Amy and Julie, for an informative conversation with Dr. Neil Moat, Divisional Vice President of Medical...
Feb 1, 2023
TP316 – How Does the EMR Impact Patient Experience?
Reed Smith and Chris Boyer discuss how patient engagement technologies - and most notable, the EMR - impact the overall patient experience, and share the results of a recent study outlining dramatic differences of patient portal usage in different audiences. They are joined by Sam Seering of Epic who shares ways marketers can embrace robust EMR strategies.
Jan 25, 2023
TP315 – Why Do We Make Things So Hard for Patients?
Chris Boyer and Reed Smith discuss why health systems and hospitals still struggle with developing experiences that are simple and accessible, including sharing what the modern healthcare consumer wants (and what they complain about the most), the challenges to consumer-driven healthcare and ways we can begin to bridge the gap.
Jan 18, 2023
TP314 – Marketing’s Impact on Acquisition, Retention and Leakage
Chris Boyer and Reed Smith discuss the trifecta of patient-centered marketing strategies: acquisition, retention and leakage. By understanding their roles and align their outreach efforts, marketers can build a comprehensive approach to marketing to patients in their service areas.
Jan 12, 2023
The Tik Tok GI Doc
Listen in as we chat with Dr. Austin Chiang, Chief Medical Officer, Medtronic Gastrointestinal. Dr. Chiang has over half...
Jan 11, 2023
TP313 – Building a Business Case for Healthcare Marketing
Chris Boyer and Reed Smith discuss the challenges that healthcare marketing is facing and how by moving outside of simply patient acquisition and branding requires us to build partnerships with the CFO and CIO.
Jan 4, 2023
TP312 – Everything is the Experience
In this episode Reed Smith and Chris Boyer discuss the design and technical elements of s customer experience center, the purpose and ways that organizations can find value when adopting this critical strategy.
Dec 28, 2022
TP311 – Touch Point Podcast Annual Year in Review – 2022
In the annual “Year in Review” show, hosts Reed Smith and Chris Boyer reflect back on the past year of the Touch Point podcast, sharing some of their most popular topics, favorite shows, including a special shout-out to our Guest of the Year - Stephanie Petrazzi of Nuvance Health. They also share their perspective on “virtue signaling” in our industry and close out the show with their predictions for the upcoming year.
Dec 21, 2022
TP310 – Best of the Touch Point Media Network 2022
Reed Smith and Chris Boyer highlight clips from some of the shows on the Touch Point Media Network, including conversations about Apple and Amazon’s healthcare moves, diversity in clinical trial recruitment, the differences in hospital vs. academic marketing, innovation in nursing and child-care.
Dec 14, 2022
Neuroactivity, Brain-Computer Interfaces, and the Animal Kingdom: Carnegie Mellon Scholars’ Take
Join us for a special conversation with Carnegie Mellon scholars, Byron Yu, Ph.D and Steve Chase, Ph.D. Learn...
Dec 14, 2022
TP309 – ICYMI: The Problem with the Pixel
Chris Boyer and Reed Smith discuss the importance of pixel tracking for digital marketers, how many websites encourage the use of tracking pixels and the legal and privacy concerns that arise from the widespread usage. Jeremy Harrison from Multicare joins to share his perspective on the challenge of the Facebook Pixel for health systems.
Dec 8, 2022
Kris Baird, President, Baird Group
Kris Baird and Bonnie discuss the importance of organizational culture in healthcare. Culture is often underemphasized and it...