Jan 20, 2021
TP207 – Good news: no one has brand loyalty; Bad news: no one has brand loyalty
In this episode, hosts Reed Smith and Chris Boyer discuss trends of the new health consumer, how brand loyalty is decreasing and then explore how organizations can use thought leadership to build trust among your stakeholder audiences. They are joined by David Shifrin, of Jarrard Inc., who shares his perspective and tips on building an effective thought leadership content program.
Jan 15, 2021
The TPS5 – Week of Jan 15, 2021
Welcome to the TPS5 for the week of Jan 15, 2021. This week: the newest health tech announcements from CES 2021, Rock Health’s market insights report, a push for digital vaccination credentials, Google acquires FitBit and more!
Jan 13, 2021
TP206 – A Conversation About Conversational Marketing
In this episode, hosts Chris Boyer and Reed Smith discuss key elements and advantages of conversational marketing, including highlighting examples applicable to healthcare. They are joined by Brian Gresh, president of Loyal Health, who shares his experience using chatbots with health systems to build personalized experiences.
Jan 12, 2021
From Serendipity to Purposefulness: How Nishi Viswanathan and the UT Dell Med Texas Health Catalyst are Impacting Population Health and Patient Care
Join us for an informative chat w Dr. Nishi Viswanathan as she takes us through her illustrious career...
Jan 8, 2021
The TPS5 – Week of Jan 7, 2021
Welcome to the TPS5 for the week of Jan 7, 2021. This week: the red flags behind the fall of Haven, hospital price transparency, vaccine distribution’s information mess, and Amazon’s foray into Health Tech.
Jan 8, 2021
HCA’s Head of Digital Strategy Kelly Nye Is at the Epicenter of Evolution in Healthcare Marketing
As VP of Digital Strategy & Development at HCA, Kelly Nye works with marketing, IT and other disciplines...
Jan 6, 2021
TP205 – Making Digital Adoption Sticky
In this episode, hosts Chris Boyer and Reed Smith share the internal digital “pivots” that can lead to successful digital adoption, ways organizations can achieve digital maturity, and then are joined by Dr. Shawn Griffin, President and CEO at URAC, who shares the importance of digital accreditation when it comes to evolving digital/telehealth products into high-quality programs.
Dec 30, 2020
TP204 – The 2020 Listener Choice Awards
In our annual “Best-of” 2020 show, hosts Reed Smith and Chris Boyer reflect back on this unprecedented year, sharing some of their most favorite topics, guests and episodes from the TouchPoint podcast and countdown listener’s top voted categories, including: best cold-open, best episode topic, best guest expert and the coveted Top Fan of 2020.
Dec 29, 2020
Medical Device Companies & Clinicians Working Together to Tackle Sleep Apnea
In this chat with Dr. Max Kerr, a board certified sleep medicine dentist and founder of Sleep Better Austin,...
Dec 25, 2020
Johnny Smith of Encompass Health is Disrupting B2B Marketing Strategy
Johnny Smith was recruited to transform the marketing function for Encompass Health—the largest post-acute care provider in the...
Dec 23, 2020
TP203 – The 2020 Best-of the Touch Point Media Network
In our annual holiday smorgasbord episode, hosts Reed Smith and Chris Boyer highlight clips from some of the newest shows on the Touch Point Media Network, including conversations about remote patient monitoring, digital front door strategies, the back-story of Pelotonia’s president & CEO, the impact of the coronavirus on America’s public health sector, and a conversation on the health tech start-up community in Austin.
Dec 18, 2020
The TPS5 – Week of Dec 17, 2020
Welcome to the TPS5 for the week of Dec 17. This week: solving the 8 second rule for healthcare brands, how the pandemic has forced improvements to social media misinformation handling, breaking the glass ceiling in healthcare technology, Amazon’s telehealth business, and more.