Dec 2, 2020
TP200 – We Had a Little Fun Along the Way (a Retrospective Look at Our First 200 Episodes)
In this milestone podcast, hosts Chris Boyer and Reed Smith look back at the first 199 episodes of the Touch Point podcast.
Dec 1, 2020
Optimizing Clinical Trial Recruitment at the Point of Care – A Conversation with BEKHealth CEO Jason Baumgartner
Today’s Guest: Jason Baumgartner | CEO of BEKHealth Greg and Jason talk about how badly clinical trial recruitment...
Nov 27, 2020
Guiding Marketers toward Growth: How Meghan Keaney Anderson Helps Hubspot Win Hearts and Minds
As VP at Hubspot and one of the most brilliant marketing minds on the planet, Meghan Keaney Anderson...
Nov 25, 2020
TP199 – A Thanksgiving Double Helping
This Thanksgiving week special episode is designed to share a double helping of great content for the long...
Nov 20, 2020
The TPS5 – Week of Nov 20, 2020
Welcome to the TPS5 for the week of Nov 20. This week: communicating about vaccine hesitancy, clinicians unable to access telehealth from EHRs, senior care residences of the future, and why contact-tracing apps haven’t been adopted in the US.
Nov 20, 2020
TCH21 – Health Tech’s Boom Brings New Attention from New Audiences
We talked with Nora Belcher, executive director of the Texas e-Health Alliance, whose members include some of the...
Nov 18, 2020
TP198 – Digital Population Health and the New Care Continuum
As population health strategies intersect with healthcare marketing strategies, there is also a convergence of using offline and digital strategies to engage with their care. Reed Smith and Chris Boyer discuss how the pandemic has changed hospitals’ population health strategies and how digital is changing important outreach efforts and are joined by Chris McReynolds who shares how health systems can leverage digital to educate and motivate people to engage in healthier behavior.
Nov 17, 2020
Online Patient Communities Grow Up – A Conversation with Brian Loew, CEO of Inspire
Today’s Guest: Brian Loew | CEO of Inspire Greg and Brian talk about what it takes to keep...
Nov 13, 2020
The TPS5 – Week of Nov 13, 2020
Welcome to the TPS5 for the week of Nov 13. This week: when should health systems invest in new tech, paying doctors to use AI algorithms, Amazon Alexa helping aging family members, and how hospitals must embrace digital.
Nov 13, 2020
Brief Encounter | Medicine, media and moderation under a Biden administration
In this Brief Encounter Dr. V riffs on the future of social media moderation under a Biden administration....
Nov 11, 2020
TP197 – Using Digital to Support Physician Outreach
Hosts Chris Boyer and Reed Smith discuss the imperatives for physician outreach during the pandemic, and how shifts in digital marketing can be leveraged to engage with doctors. They are joined by Scott Alexander of Jairus Micromarketing in which he shares how digital advertising can be used to amplify the role of the physician liaison.
Nov 10, 2020
Dell Medical School and its Role in the Texas Health Tech Ecosphere – A Talk with Dr. Clay Johnston, Inaugural Dean of Dell Medical School at UT Austin
In the second episode of our “Deep in the Heart of Medtech” series, we interview Dr. Clay Johnston,...