Welcome to touch point media, – podcasts dedicated to discussions on all things healthcare, including digital marketing and online patient engagement strategies, CIO and technology strategies, the challenges of the online physician, and the power of the e-patient. We also develop branded podcasts on healthcare education and online reputation management. Our various podcast shows dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
An early adopter and innovator of digital technology, Ed knows first-hand how digital tools have stimulated consumer engagement, improved revenue, and transformed how we do both. He is passionate about helping healthcare organizations develop digital strategies and actionable plans for future growth. He is also the administrator of the website http://MarTech.Health
Sudipto Srivastava is a digital health enthusiast whose career has been dedicated to delivering practical innovations in healthcare. He has worked for leading healthcare organizations in New York City, giving him an insider’s perspective while exposing him to a hotbed of innovative startups. Whether it’s AI or telemedicine or remote monitoring, he has kept the pulse on the disruptive innovation streaming through healthcare.
Dr. Nicholas Genes
Dr. Nicholas Genes is an emergency physician and clinical informaticist – he’s implemented EHRs, developed mHealth apps, and led telemedicine initiatives. From his role in IT leadership at a large urban academic medical center, he remains an enthusiastic believer in the potential for technology to improve patient care and safety, while making staff more efficient. Over the years, though, he’s also seen the toll of unintended consequences, and has developed a healthy skepticism toward rosy pitch decks or sweeping policy initiatives.
Dr. Bonnie Clipper is a top nurse influencer, innovation evangelist, accomplished health care executive, coach, and international speaker. She is a former chief nurse executive with 20 years of expertise in building cultures of innovation, improving employee engagement, and improving the patient experience. She was co-author of The Innovation Roadmap: A Nurse Leader’s Guide and was the lead author of the International Best-Selling book, The Nurse’s Guide to Innovation. She was the first Vice President of Innovation at the American Nurses Association, where she created the ANA’s innovation framework and is currently the chief clinical officer at Wambi, a health tech company.
CEO and Founder of BEKHealth
Ann Mond Johnson
Ann Mond Johnson joined the American Telemedicine Association as CEO in 2018.
Dr. Joe Kvedar
Author, editor, advisor and telehealth evangelist. With a focus on advancing the adoption of telehealth and virtual care technologies at the national level, I’m applying 26 years of experience, insights, and influence to several important projects.
Julie is the owner of Marketing Dx, a consultancy that provides marketing communication services for organizations in the healthcare ecosystem – industry, insurers, providers – and other companies changing the world through science and innovation. She has a passion for medical devices and women’s health areas. Through the years, she led corporate communication, Marcom and PR programs for Abbott, Medtronic, Bayer, HP, and other emerging companies.
Amy is a seasoned marketer and communications strategist with experience in both the private and non-profit sectors. Amy spent the first part of her career working with global brands, including Abbott Labs, Boston Scientific, and Stryker Corporation, and others. She currently serves as Founder of Artemis Communications – a marketing, communications, and PR consultancy specializing in the life sciences industry.
President at True North Custom
For nearly 20 years, Eric Silberman has been guiding healthcare organizations across the country toward effective marketing strategies. He has particular expertise in marketing strategies leveraging data analytics and marketing technology to drive patient engagement and acquisition. He serves as Executive Editor for Healthcare Insight magazine — a publication that reaches virtually every healthcare strategy and marketing professional in America — and is a frequent speaker at industry events, including the annual SHSMD, Hospital Marketing National, and Healthcare Internet conferences.
VP of Strategy and Business Development at True North Custom
As a strategy lead for True North Custom, Jane coordinates with healthcare partners to generate and implement strategies for building brand, increasing patient and referral revenue and optimizing marketing technology outcomes. Formerly with Medicom Health Interactive, Jane has extensive experience in data-driven and digital marketing strategies that drive brand and revenue growth for healthcare organizations. She earned a bachelor’s degree in healthcare administration from the University of Minnesota Duluth.
A Left-handed PhD working in a world of right-handed MDs, David is the editorial manager at Jarrard Phillips Cate and Hancock. With over a decade of experience in research, writing and content development, he specializes in curating ideas and making technical concepts accessible to broad audiences. In short, Shifrin helps thought leaders move past jargon to present core messages in a meaningful way.
Lance Lunsford, MBA, is a senior partner at GroundSwell Health, a healthcare communications and marketing consulting group, based in Austin, Texas. Lunsford is a former journalist and has served in leadership roles at health systems and the country’s largest state hospital association.
Michele Senior Content and Account Director at Amendola Communications and specializes in healthcare IT public relations, strategy, writing, editing, media relations, and marketing communications.
Aaron Clifford serves as Binary Fountain’s senior vice president of marketing. He brings more than 15 years of experience in the healthcare industry. In this role, he leads all marketing functions, including brand strategy, demand generation, product marketing and customer advocacy services.
Chief External Affairs and Communications Officer for Inova, oversees all aspects of Inova’s relationships with external stakeholders, as well as Communications and Marketing.
Mark Berry is a graduate of Lees-McRae College in Banner Elk NC with a BA in Communication Arts and serves clients with a creative approach by bringing their stories to life in the edit bay. Mark is also maintains his FAA license to commercially operate drones for client’s video capture and photography needs. Mark serves as a Producer at Rettew Creative.
Zac is passionate about making a positive impact on people’s lives by changing the landscape of the U.S. healthcare marketplace as we know it. He is well-versed in the healthcare marketplace and is a technology visionary with broad experience in business operations.
Steven Cutbirth is Director of Marketing at The Karis Group, a 20-year old healthcare “startup” advocating for patients via our Karis360 healthcare concierge-style services; and Co-Founder of ATX.Health, a community of healthcare collaborators in Austin, TX.
Healthcare + Data & Analytics + Strategy | Matthews has been at the forefront of healthcare innovation for the last decade, and has worked for and with some of the largest healthcare companies in the world. He is the founder of HealthQuant, a healthcare analytics & strategy firm based in Austin, Texas.
International patient engagement activist, speaker, author of Let Patients Help: A Patient Engagement Handbook, blogger
Bryan Vartabedian, MD
Bryan Vartabedian is a pediatrician at Baylor College of Medicine / Texas Children’s Hospital and one of health care’s influential voices on technology & medicine.
With three decades leading a variety of organizations, from leading soldiers to managing the expectations of Boards. John has honed his leadership skills in a variety of environments, making him quickly adaptable to a variety of situations and personalities.
Principal, @chrisboyer LLC Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network.