About

Welcome to touch point media, – podcasts dedicated to discussions on all things healthcare, including digital marketing and online patient engagement strategies, CIO and technology strategies, the challenges of the online physician, and the power of the e-patient. We also develop branded podcasts on healthcare education and online reputation management. Our various podcast shows dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.


Hosts

Julie Dye

Julie is the owner of Marketing Dx, a consultancy that provides marketing communication services for organizations in the healthcare ecosystem – industry, insurers, providers – and other companies changing the world through science and innovation. She has a passion for medical device and women’s health areas. Through the years, she led corporate communication, marcom and PR programs for Abbott, Medtronic, Bayer, HP and other emerging companies.

When she’s not on the clock, she dedicates many hours of service to the Austin community and served in leadership roles with Susan G. Komen for the Cure, PRSA, Leadership Austin and The Junior League of Austin. She is also the co-founder of MedTech Women Austin, an organization that provides professional development and networking opportunities for women in the life science industry. Julie graduated from The University of Texas at Austin and is a die-hard Longhorns fan.

Amy Shepherd

Amy is a seasoned marketer and communications strategist with experience in both the private and non-profit sectors. Amy spent the first part of her career in the San Francisco Bay Area working with global brands, including Abbott Labs, Boston Scientific and Stryker Corporation, among others. She currently serves as Founder and Chief Communications Officer for Artemis Communications (www.artemisprojects.com), a marketing, communications and PR consultancy specializing in the life sciences industry. Over the course of her career, she has developed a keen understanding of customer needs as well as communication best practices throughout the product development process.

Amy was elected to serve on the board of the Texas Medical Device Alliance (TMDA), as Director of Marketing and Public Relations. She has also spent time with the MedtechWomen organization and the Health Technology Forum.

Eric Silberman

President at True North Custom

For nearly 20 years, Eric Silberman has been guiding healthcare organizations across the country toward effective marketing strategies. He has particular expertise in marketing strategies leveraging data analytics and marketing technology to drive patient engagement and acquisition. He serves as Executive Editor for Healthcare Insight magazine — a publication that reaches virtually every healthcare strategy and marketing professional in America — and is a frequent speaker at industry events, including the annual SHSMD, Hospital Marketing National, and Healthcare Internet conferences.

Jane Crosby

VP of Strategy and Business Development at True North Custom

As a strategy lead for True North Custom, Jane coordinates with healthcare partners to generate and implement strategies for building brand, increasing patient and referral revenue and optimizing marketing technology outcomes. Formerly with Medicom Health Interactive, Jane has extensive experience in data-driven and digital marketing strategies that drive brand and revenue growth for healthcare organizations. She earned a bachelor’s degree in healthcare administration from the University of Minnesota Duluth.

David Shifrin

A Left-handed PhD working in a world of right-handed MDs, David is the editorial manager at Jarrard Phillips Cate and Hancock. With over a decade of experience in research, writing and content development, he specializes in curating ideas and making technical concepts accessible to broad audiences. In short, Shifrin helps thought leaders move past jargon to present core messages in a meaningful way.

Lance Lunsford

Lance Lunsford, MBA, is a senior partner at GroundSwell Health, a healthcare communications and marketing consulting group, based in Austin, Texas. Lunsford is a former journalist and has served in leadership roles at health systems and the country’s largest state hospital association.

Michelle Noteboom

Michele Senior Content and Account Director at Amendola Communications and specializes in healthcare IT public relations, strategy, writing, editing, media relations, and marketing communications.

aaron clifford headshot

Aaron Clifford

Aaron Clifford serves as Binary Fountain’s senior vice president of marketing. He brings more than 15 years of experience in the healthcare industry. In this role, he leads all marketing functions, including brand strategy, demand generation, product marketing and customer advocacy services.

Jennifer Siciliano

Chief External Affairs and Communications Officer for Inova, oversees all aspects of Inova’s relationships with external stakeholders, as well as Communications and Marketing.

Mark Berry

Mark Berry is a graduate of Lees-McRae College in Banner Elk NC with a BA in Communication Arts and serves clients with a creative approach by bringing their stories to life in the edit bay. Mark is also maintains his FAA license to commercially operate drones for client’s video capture and photography needs. Mark serves as a Producer at Rettew Creative.

Zac Jiwa

Zac Jiwa

Zac is passionate about making a positive impact on people’s lives by changing the landscape of the U.S. healthcare marketplace as we know it. He is well-versed in the healthcare marketplace and is a technology visionary with broad experience in business operations.

Steven Cutbirth

Steven Cutbirth

Steven Cutbirth is Director of Marketing at The Karis Group, a 20-year old healthcare “startup” advocating for patients via our Karis360 healthcare concierge-style services; and Co-Founder of ATX.Health, a community of healthcare collaborators in Austin, TX.

Ahava Leibtag

Ahava Leibtag

Ahava Leibtag has more than 20 years of experience in writing, messaging and marketing. She is a well-recognized content expert and writes thought leadership about content strategy and content marketing. Ahava is the President and owner of Aha Media Group, a content strategy and content marketing consultancy.

Greg Matthews

Greg Matthews

Healthcare + Data & Analytics + Strategy | Matthews has been at the forefront of healthcare innovation for the last decade, and has worked for and with some of the largest healthcare companies in the world. He is the founder of HealthQuant, a healthcare analytics & strategy firm based in Austin, Texas.

Dave deBronkart

International patient engagement activist, speaker, author of Let Patients Help: A Patient Engagement Handbook, blogger

Bryan Vartabedian, MD

Bryan Vartabedian is a pediatrician at Baylor College of Medicine / Texas Children’s Hospital and one of health care’s influential voices on technology & medicine.

John Mason

With three decades leading a variety of organizations, from leading soldiers to managing the expectations of Boards. John has honed his leadership skills in a variety of environments, making him quickly adaptable to a variety of situations and personalities.

Bobby Rettew

Bobby Rettew is a multiple Emmy award-winning storyteller, content creator and digital communications strategist focused on the integration of storytelling into organizations’ business goals. Bobby is the owner of Rettew Creative.

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

Sponsors