About

Welcome to touch point media, – podcasts dedicated to discussions on all things healthcare, including digital marketing and online patient engagement strategies, CIO and technology strategies, the challenges of the online physician, and the power of the e-patient. We also develop branded podcasts on healthcare education and online reputation management. Our various podcast shows dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.


Hosts

David Shifrin

A Left-handed PhD working in a world of right-handed MDs, David is the editorial manager at Jarrard Phillips Cate and Hancock. With over a decade of experience in research, writing and content development, he specializes in curating ideas and making technical concepts accessible to broad audiences. In short, Shifrin helps thought leaders move past jargon to present core messages in a meaningful way.

Lance Lunsford

Lance Lunsford began his career in journalism as a crime beat reporter and city editor for several daily newspapers before transitioning to strategic and digital health care marketing. As a communications and marketing executive, Lance has managed messaging on some of the industry’s most complex issues in the last decade. He currently lives in Austin, Texas, and works with a variety of health care organizations throughout the country.

Michelle Noteboom

Michele Senior Content and Account Director at Amendola Communications and specializes in healthcare IT public relations, strategy, writing, editing, media relations, and marketing communications.

aaron clifford headshot

Aaron Clifford

Aaron Clifford serves as Binary Fountain’s senior vice president of marketing. He brings more than 15 years of experience in the healthcare industry. In this role, he leads all marketing functions, including brand strategy, demand generation, product marketing and customer advocacy services.

Jennifer Siciliano

Chief External Affairs and Communications Officer for Inova, oversees all aspects of Inova’s relationships with external stakeholders, as well as Communications and Marketing.

Mark Berry

Mark Berry is a graduate of Lees-McRae College in Banner Elk NC with a BA in Communication Arts and serves clients with a creative approach by bringing their stories to life in the edit bay. Mark is also maintains his FAA license to commercially operate drones for client’s video capture and photography needs. Mark serves as a Producer at Rettew Creative.

Zac Jiwa

Zac Jiwa

Zac is passionate about making a positive impact on people’s lives by changing the landscape of the U.S. healthcare marketplace as we know it. He is well-versed in the healthcare marketplace and is a technology visionary with broad experience in business operations.

Steven Cutbirth

Steven Cutbirth

Steven Cutbirth is Director of Marketing at The Karis Group, a 20-year old healthcare “startup” advocating for patients via our Karis360 healthcare concierge-style services; and Co-Founder of ATX.Health, a community of healthcare collaborators in Austin, TX.

Ahava Leibtag

Ahava Leibtag

Ahava Leibtag has more than 20 years of experience in writing, messaging and marketing. She is a well-recognized content expert and writes thought leadership about content strategy and content marketing. Ahava is the President and owner of Aha Media Group, a content strategy and content marketing consultancy.

Greg Matthews

Greg Matthews

Healthcare + Data & Analytics + Strategy | Matthews has been at the forefront of healthcare innovation for the last decade, and has worked for and with some of the largest healthcare companies in the world. He is currently a healthcare data & analytics consultant based in Austin, Texas.

Dave deBronkart

International patient engagement activist, speaker, author of Let Patients Help: A Patient Engagement Handbook, blogger

Bryan Vartabedian, MD

Bryan Vartabedian is a pediatrician at Baylor College of Medicine / Texas Children’s Hospital and one of health care’s influential voices on technology & medicine.

John Mason

With three decades leading a variety of organizations, from leading soldiers to managing the expectations of Boards. John has honed his leadership skills in a variety of environments, making him quickly adaptable to a variety of situations and personalities.

Bobby Rettew

Bobby Rettew is a multiple Emmy award-winning storyteller, content creator and digital communications strategist focused on the integration of storytelling into organizations’ business goals. Bobby is the owner of Rettew Creative.

Chris Boyer

Director, Digital Strategy & Analytics, M Health/Fairview Health. Principal, @chrisboyer LLC. Co-host touchpoint.health

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

Sponsors