Apr 9, 2021
The TPS5 – Week of Apr 9, 2021
Welcome to the TPS5 for the week of Apr 9, 2021. This week: Understanding happy patients, pandemic aid isn’t reaching most hospitals, how payers are helping with vaccine hesitancy and the burgeoning home health industry.
Apr 2, 2021
The TPS5 – Week of Apr 2, 2021
Welcome to the TPS5 for the week of Apr 2, 2021. This week: Has Facebook gone too far, Walmart Health’s CEO is leaving, patients getting weary of automated outreach and four health tech trends to watch.
Mar 26, 2021
The TPS5 – Week of Mar 26, 2021
Welcome to the TPS5 for the week of Mar 26, 2021. This week: How TikTok is changing healthcare marketing, hospitals actively hiding pricing data, shared decision making to address hesitancy and CVS’s new mental health initiative.
Mar 24, 2021
TP216 – Rebounding in a Sustainable and Equitable Way
In this episode, hosts Chris Boyer and Reed Smith share how the healthcare lessons we learned from the pandemic are transforming our industry in new ways and health equity should remain top of mind. Sam Lippolis, telehealth consultant and expert, joins to discuss the recent advancements of virtual health and shares the “worst law about telemedicine.”
Mar 5, 2021
The TPS5 – Week of Mar 4, 2021
Welcome to the TPS5 for the week of Mar 4, 2021. This week: Google stops tracking people across web sites, the Amazon Care/Intermountain/Ascension alliance, machine learning affects COVID-19 beliefs and healthtech’s digital dilemma .
Mar 3, 2021
TP213 – How the Vaccine is Strengthening Marketing’s Role in Communications
Reed Smith and Chris Boyer discuss how COVID vaccination efforts leveraging traditional marketing tactics, including developing personas, targeted messaging, and creating KPIs. They are joined by Tim Stewart of Jarrard Inc., who shares experiences and best-practices from working with health organizations across the country on vaccine communications.
Feb 26, 2021
The TPS5 – Week of Feb 26, 2021
Welcome to the TPS5 for the week of Feb 26, 2021. This week: Covid vaccine websites violate disability laws, normalizing telemedicine, from frameworks to flywheels and how CVS Health is addressing black health disparities.
Feb 19, 2021
The TPS5 – Week of Feb 19, 2021
Welcome to the TPS5 for the week of Feb 19, 2021. This week: Meeting the challenge of AI in healthcare, Google opens its first Minnesota office, Facebook widens ban on vaccine misinformation and why healthcare workers are rejecting COVID-19 vaccines.
Feb 17, 2021
TP211 – A New Era of Engagement
Hosts Reed Smith and Chris Boyer discuss “engagement marketing” and sharehow the pandemic has shifted consumer engagement for all brands. They are joined by Stephen Moegling of Hailey Sault, how shares insights from their latest “Engage: 2021 Trends Report”
Feb 5, 2021
The TPS5 – Week of Feb 5, 2021
Welcome to the TPS5 for the week of Feb 5, 2021. This week: Pondering the future marketing of telehealth, content marketing vs. copywriting, improving patient experience, and COVID-19 consumer insights for 2021.
Jan 29, 2021
The TPS5 – Week of Jan 29, 2021
Welcome to the TPS5 for the week of Jan 29, 2021. This week: AI can make health care fairer, how brands can help with vaccine awareness, recharge room redesigns, how intelligent efficiency to improve patient care.
Jan 22, 2021
The TPS5 – Week of Jan 22, 2021
Welcome to the TPS5 for the week of Jan 22, 2021. This week: CMS launches Acute Hospital Care at Home, why brand storytelling is the future of marketing, physician satisfaction of telehealth is increasing, adopting social media for a post-pandemic world, and more.