Jul 10, 2020
The TPS5 – Week of July 6-July 10, 2020
Welcome to the TPS5 for the week of June 29-July 3, 2020. This week: the concern around COVID-19 vaccinations, reimagining a contactless patient journey, Instagram overtaking Twitter as a news source and how marketing and HR partnerships can increase your brand.
Jun 19, 2020
The TPS5 – Week of June 15-19, 2020
Welcome to the TPS5 for the week of June 15-19, 2020. This week: healthcare costs are preventing patients from returning to care, specialties hit hardest by the pandemic, local SEO strategies and the content marketing hierarchy of needs.
Jun 12, 2020
The TPS5 – Week of June 8-12, 2020
Welcome to the TPS5 for the week of June 8-12, 2020. This week: digital health gaps highlighted by telemedicine, hospitals given government bailouts furloughed their employees, researching health disparities related to COVID19 and Twitter cracking down on sharing articles you don’t read.
Jun 10, 2020
TP175 – Open Innovation and Creativity in Changing Times
In this episode, hosts Reed Smith and Chris Boyer discuss the concept of “open innovation” and how health systems can create value through innovation and creativity. They are joined by expert Mark Morse, CEO and Chief Creative Officer of MorseKode, who shares a framework that brands can follow to evolve their brand expressions through changing times.
May 28, 2020
Financial Stability of the Healthcare Industry – a Conversation with Michael Krivich, Corporate Healthcare Business & Marketing Strategist
The New Normal - Episode 9: The healthcare industry has been under financial crisis prior to the pandemic. Now, due to the coronavirus crisis, the fiscal solvency of the industry is seriously in question. Michael Krivich, corporate healthcare business & marketing strategist, discusses how the fiscal side of healthcare delivery might change in a post-COVID19 world.
May 27, 2020
TP173 – The Ongoing Importance of Online Reviews
A recent survey published in JAMA indicated that online patient ratings can add actionable content to CMS surveys...
May 22, 2020
The TPS5 – Week of May 18-22, 2020
Welcome to the TPS5 for the week of May 18-22 2020. This week: ⅔ of hospital execs predict a slide in revenue, CMS star ratings may be enhanced by patient reviews, google new features will impact search marketing and every company must now become a digital health company.
May 21, 2020
The Patient Mindset – a Conversation with Tom Hileman, President of The Hileman Group
The New Normal - Episode 7: As our society advances through the coronavirus health crisis, our individual impact on public health is all the more emphasized. Tom Hileman, president of the Hileman Group, discusses the changes to the patient mindset in a post-COVID19 world.
May 19, 2020
Healthcare Vendors – a Conversation with Brian Gresh, President of Loyal
The New Normal - Episode 6: The coronavirus is rapidly changing the way hospitals must interacts with patients as well as their vendor partners. Brian Gresh, president of Loyal, discusses how the challenges a healthcare vendor faces in a post-COVID19 world.
May 14, 2020
The New Role of the Provider – a Conversation with Dr. Bryan Vartabedian, Pediatrician, Author and Industry Thought-leader
The New Normal - Episode 5: The coronavirus pandemic has dramatically impacted the role of the provider and how they deliver care. Dr. Bryan Vartabedian, pediatrician and advocate for the role of the Public Physician discusses how the role of the physician could change in a post-COVID19 world.
May 7, 2020
Telemedicine & Remote Patient Monitoring – a Conversation with Ann Stadjuhar, Virtual Health and Digital Therapeutics Consultant
The New Normal - Episode 3: Due to the coronavirus pandemic, we have reached the “golden age” of telemedicine. Ann Stadjuhar, virtual health and digital therapeutics consultant, discusses how the use of telehealth could change in a post-COVID19 world.
May 6, 2020
TP170 – How Brands Can Respond In a Public Health Crisis
At the onset of our public health crisis, it seemed that many brands began advertising in similar ways,...