Oct 21, 2020
TP194 – Normalizing Virtual Health in the New Normal
With the recent expansion of CMS’s reimbursement for new telehealth services, it is becoming increasingly clear that telemedicine...
Oct 9, 2020
The TPS5 – Week of Oct 9, 2020
Welcome to the TPS5 for the week of Oct 9. This week: Tech giants entering the insurance market, the rise in the cost of telehealth, effective governance, and using Google Docs to educate about COVID.
Oct 2, 2020
The TPS5 – Week of Oct 2, 2020
Welcome to the TPS5 for the week of Oct 2. This week: Pinterest manages health misinformation better than Facebook, people want their own health data, three trends in healthcare content marketing, and new insight metrics for Google My Business.
Sep 30, 2020
TP191 – Leveraging Our Opportunity of Trust: a Conversation With Isaac Squyres
Hosts Chris Boyer and Reed Smith are joined by Isaac Squyres, partner at Jarrard Inc. to discuss their most recent National Coronavirus Online Survey, including implications and opportunities for health systems to communicate effectively about the coronavirus vaccine, leverage trust and engage their employees.
Sep 18, 2020
The TPS5 – Week of Sep 18, 2020
Welcome to the TPS5 for the week of Sep 18th. This week: making healthcare more affordable through automation, the future of health IT, healthcare philanthropy in the age of COVID, the new Apple Watch’s health features, and retail healthcare.
Sep 16, 2020
TP189 – The Looming Digital Mental Health Crisis
In this episode, hosts Reed Smith and Chris Boyer discuss how digital mental health solutions can have a significant impact on addressing this secondary crisis. They are joined by Alexandra Drane, CEO and Co-founder of Rebel Health/ARCHANGELS who share the results of a recent CDC study that sheds new light on the mental health crisis is tightly linked to coronavirus pandemic
Sep 4, 2020
The TPS5 – Week of Sep 4, 2020
Welcome to the TPS5 for the week of Sep 4th. This week: the failure of contact tracing in the US, Google release COVID-19 search terms, the next-normal health care consumer, is your website ready for telehealth traffic, and why the customer journey doesn’t exist.
Aug 28, 2020
The TPS5 – Week of Aug 28, 2020
Welcome to the TPS5 for the week of Aug 28th, 2020. This week: how long-haulers are redefining COVID19, larger systems do not equate to better quality outcomes, the silver lining of home health and why COVID schema matters.
Aug 21, 2020
The TPS5 – Week of Aug 21, 2020
Welcome to the TPS5 for the week of Aug 21, 2020. This week: the elective surgery backlog, drive-through doctors, don’t cut your marketing budget and the mental health impact of COVID19 on America.
Aug 14, 2020
The TPS5 – Week of Aug 10 – Aug 14, 2020
Welcome to the TPS5 for the week of Aug 10 - Aug 14. This week: why COVID19 vaccines are being developed so fast, primary care doctors’ need to increase payments, the 2-second consumer and the Jarrard Digital Maturity Study.
Aug 7, 2020
The TPS5 – Week of Aug 3 – Aug 7, 2020
Welcome to the TPS5 for the week of Aug 3 - Aug 7. This week: the changing perspective on testing accuracy, a significant merger in digital health, making telehealth’s expansion permanent and how marketers are leveling-up during the pandemic.
Jul 29, 2020
TP182 – The New Role of the Digital Marketer
In this episode, Chris Boyer and Reed Smith discuss the changes to heatlhcare marketing and branding and how digital marketing has allowed us to accelerate to meet the new digital patient customer. They are joined by Chris Pace who shares first-hand how his digital team is supporting his health system in these abnormal times.