TP213 – How the Vaccine is Strengthening Marketing’s Role in Communications

Touch Point Podcast
TP213 - How the Vaccine is Strengthening Marketing’s Role in Communications
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As health systems across the country continue to engage in COVID-19 vaccine outreach to their communities, hosts Reed Smith and Chris Boyer reflect on how many of these plans are being driven by marketing (and leveraging traditional marketing strategies and tools). From developing and leveraging personas, to creating targeted messaging, to tracking success KPIs – all of these activities show how marketing is strengthening and reinforcing communications. They are joined by Tim Stewart of Jarrard, who shares experiences and best-practices from working with health organizations across the country on vaccine communications. 

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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