Jul 29, 2020
TP182 – The New Role of the Digital Marketer
In this episode, Chris Boyer and Reed Smith discuss the changes to heatlhcare marketing and branding and how digital marketing has allowed us to accelerate to meet the new digital patient customer. They are joined by Chris Pace who shares first-hand how his digital team is supporting his health system in these abnormal times.
Jul 24, 2020
The TPS5 – Week of July 20 – July 24, 2020
Welcome to the TPS5 for the week of July 20 - July 24. This week: Uber’s role in contact tracing, frictionless is not enough, the end of the telehealth boom and the future of telehealth visits.
Jul 22, 2020
TP181 – Next Best Action Marketing During Unprecedented Times
In this episode of the Touch Point podcast, we discuss the rise of “next-best-action” marketing in healthcare, and how despite a tightening of marketing budgets and headcount, health systems are revamping their departments to focus on building trust and engagement.
Jul 17, 2020
The TPS5 – Week of July 13 – July 17, 2020
The TPS5 for the week of July 13 - July 17. This week: how the fax machine is hindering response to the coronavirus, how hospitals can use data to market proactively, the potential for telehealth in home health and the financial unwellness fallout from the pandemic.
Jul 10, 2020
The TPS5 – Week of July 6-July 10, 2020
Welcome to the TPS5 for the week of June 29-July 3, 2020. This week: the concern around COVID-19 vaccinations, reimagining a contactless patient journey, Instagram overtaking Twitter as a news source and how marketing and HR partnerships can increase your brand.
Jun 19, 2020
The TPS5 – Week of June 15-19, 2020
Welcome to the TPS5 for the week of June 15-19, 2020. This week: healthcare costs are preventing patients from returning to care, specialties hit hardest by the pandemic, local SEO strategies and the content marketing hierarchy of needs.
Jun 12, 2020
The TPS5 – Week of June 8-12, 2020
Welcome to the TPS5 for the week of June 8-12, 2020. This week: digital health gaps highlighted by telemedicine, hospitals given government bailouts furloughed their employees, researching health disparities related to COVID19 and Twitter cracking down on sharing articles you don’t read.
Jun 10, 2020
TP175 – Open Innovation and Creativity in Changing Times
In this episode, hosts Reed Smith and Chris Boyer discuss the concept of “open innovation” and how health systems can create value through innovation and creativity. They are joined by expert Mark Morse, CEO and Chief Creative Officer of MorseKode, who shares a framework that brands can follow to evolve their brand expressions through changing times.
May 28, 2020
Financial Stability of the Healthcare Industry – a Conversation with Michael Krivich, Corporate Healthcare Business & Marketing Strategist
The New Normal - Episode 9: The healthcare industry has been under financial crisis prior to the pandemic. Now, due to the coronavirus crisis, the fiscal solvency of the industry is seriously in question. Michael Krivich, corporate healthcare business & marketing strategist, discusses how the fiscal side of healthcare delivery might change in a post-COVID19 world.
May 27, 2020
TP173 – The Ongoing Importance of Online Reviews
A recent survey published in JAMA indicated that online patient ratings can add actionable content to CMS surveys...
May 22, 2020
The TPS5 – Week of May 18-22, 2020
Welcome to the TPS5 for the week of May 18-22 2020. This week: ⅔ of hospital execs predict a slide in revenue, CMS star ratings may be enhanced by patient reviews, google new features will impact search marketing and every company must now become a digital health company.
May 21, 2020
The Patient Mindset – a Conversation with Tom Hileman, President of The Hileman Group
The New Normal - Episode 7: As our society advances through the coronavirus health crisis, our individual impact on public health is all the more emphasized. Tom Hileman, president of the Hileman Group, discusses the changes to the patient mindset in a post-COVID19 world.