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Twitter is an established digital platform for hospitals and health systems, but the way it’s actually being used has evolved over the years. In this episode, hosts Chris Boyer and Reed Smith discuss the way the platform has evolved – both in terms of features and functionality, and the strategies that organizations use to support their marketing and communication efforts. Featuring an interview with Greg Matthews of W2O in which he shares the results of the Social Oncology Report 2018, and how hospitals can engage physicians on Twitter to help support their reputation-building efforts.
Mentions from the Show:
- What’s Hot & What’s Not: Twitter Marketing Strategies in 2018
- Long-Form Twitter and the Physician Conversation
- Does your brand need multiple Twitter accounts?
- Twitter wants to be an educational tool for providers, policymakers tackling the opioid crisis
- Greg Matthews on Twitter
- Greg Matthews on LinkedIn
- The Social Oncology Report 2018
