Feb 8, 2023
TP317 – Has AI “Jumped the Shark”?
Chris Boyer and Reed Smith discuss how AI/ML has already started to play a role in copy editing, creative design, digital advertising, CRM and website development. They are then joined by Matt Cohen and Christian Boylston of Loyal Health who share how AI and deep learning has evolved over the years, and share how they work with hospitals and health systems to appropriately leverage these tools for maximum success.
Dec 28, 2022
TP311 – Touch Point Podcast Annual Year in Review – 2022
In the annual “Year in Review” show, hosts Reed Smith and Chris Boyer reflect back on the past year of the Touch Point podcast, sharing some of their most popular topics, favorite shows, including a special shout-out to our Guest of the Year - Stephanie Petrazzi of Nuvance Health. They also share their perspective on “virtue signaling” in our industry and close out the show with their predictions for the upcoming year.
Dec 21, 2022
TP310 – Best of the Touch Point Media Network 2022
Reed Smith and Chris Boyer highlight clips from some of the shows on the Touch Point Media Network, including conversations about Apple and Amazon’s healthcare moves, diversity in clinical trial recruitment, the differences in hospital vs. academic marketing, innovation in nursing and child-care.
Oct 26, 2022
TP302 – When is a CRM not a CRM?
Chris Boyer and Reed Smith discuss the role of technology in the overall “patient engagement system” and how CRM and Marketing Automation are very different strategies that have a different place in the overall techstack. They are joined by Stephanie Petrazzi of Nuvance Health who shares how she works within her organization to bridge gaps in the adoption of CRM.
Oct 12, 2022
TP300 – A Perfect Score in Bowling
Reed Smith and Chris Boyer celebrate their 300th recording by looking back over the nearly six years of weekly podcasts and reflect on how the role of digital and experience has evolved in hospitals and health systems. They share their top 3 episodes, and look forward to the top 3 things they each feel are going to have the most impact on our industry.
Sep 21, 2022
TP297 – Forget Publishing Wait Times – How Can We Eliminate the Wait?
Reed Smith and Chris Boyer share the results of this study, broken out by cities and specialties, then share ways in which health systems can begin to better understand overall wait times in an effort to improve their results and begin improving the patient experience.
Sep 14, 2022
TP296 – Live from SHSMD 2022
Live from the National Harbor in Maryland, host Reed Smith passes the baton to Chris Boyer, who shares field reporting from the annual Society for Healthcare Strategy and Market Development 2022.
Jul 13, 2022
TP287 – The Digital Front Door is an Experience Strategy, Not a Technology One
Chris Boyer and Reed Smith discuss the concept of the “Digital Front Door” (again) and really attempt to define it and outline the various technologies and approaches that comprise typical health system front door initiatives. Ben Dillon shares his expertise in the “Ask the Expert” segment of the show. Overall, they conclude that perhaps the challenge with trying to define the “Digital Front Door” is that it perhaps instead of defining it as a technology strategy, it should be defined as an experience strategy.
Jul 6, 2022
TP286 – ICYMI: Digital Transformation is Not a Line-item on Your Budget
Reed Smith and Chris Boyer share insight on the seven skills that digital leaders need to have, the importance of embracing a shared governance model and how some digital transformation efforts are potentially impacting provider burnout. They are joined by Tom Kiesau who shares his perspective on how it’s time to move beyond digital investment to actual transformation.
Jun 29, 2022
TP285 – The Problem with the Pixel
Chris Boyer and Reed Smith discuss the importance of pixel tracking for digital marketers, how many websites encourage the use of tracking pixels and the legal and privacy concerns that arise from the widespread usage. Jeremy Harrison shares his perspective on the challenge of the Facebook Pixel for health systems.
Apr 6, 2022
TP270 – The Provider Role in Transformation
Reed Smith and Chris Boyer discuss the biggest opportunity for successful digital transformation and share the latest HMSS study on the state of digital healthcare. Shelli Pavone shares her experience leading innovation at small and large companies and the importance of engaging with the right innovative experts.
Mar 23, 2022
TP268 – Making Your Content Standing Out from the Noise
Chris Boyer and Reed Smith discuss the state of healthcare content marketing, the rise of the noise and share ideas on how to differentiate your efforts from others. Kristin Faulder from Heurisay joins to share her tips on how to use data as a way to strengthen your content efforts.