Mar 12, 2021
The TPS5 – Week of Mar 12, 2021
Welcome to the TPS5 for the week of Mar 12, 2021. This week: the future of health passports, the indispensable strategy in vaccine communications, healthcare marketing conferences, and making CTA’s more accessible.
Mar 10, 2021
TP214 – Adding Voice of Customer to Your Marketing Efforts
Reed Smith and Chris Boyer discuss the way organizations can build a “Voice of Customer” (VoC) strategy - from beginning with Word-of-Mouth marketing, to expanding to true “VoC” efforts. They are joined by Michael Hoffman, CEO of Gather Voices, who shares how he believes that video is an important way to get customer feedback to help improve trust and amplify authenticity.
Feb 24, 2021
TP212 – Going After the Click: the State of Digital Advertising in 2021
In this episode, hosts Reed Smith and Chris Boyer review the state of digital advertising via a recent 2021 digital advertising trends report. They are joined by Anthony Matyjaszewski of the Network Advertising Initiative (NAI) who explains the guidelines his organization has created to help guide health systems in their healthcare marketing efforts.
Feb 10, 2021
TP210 – Build vs. Buy – What’s the Right Approach for Healthcare?
Hosts Reed Smith and Chris Boyer talk about the biggest question technologists face when considering digital solutions for their health systems - build vs. buy? They also discuss how health technology and consumer electronics are intersecting, and are joined by Bob Odell, President & COO at Cardiac Insight, Inc. who shares his perspective.
Jan 27, 2021
TP208 – When One Digital Front Door Closes, Another Opens
Chris Boyer and Reed Smith revisit the concept of the digital front door and discuss how the impact of the epidemic has permanently impacted the way health systems leverage digital for the new consumer. They are joined by Jordan Pisarcik of DocASAP who shares how he works with health systems to shift their thinking about the digital front door strategies.
Jan 20, 2021
TP207 – Good news: no one has brand loyalty; Bad news: no one has brand loyalty
In this episode, hosts Reed Smith and Chris Boyer discuss trends of the new health consumer, how brand loyalty is decreasing and then explore how organizations can use thought leadership to build trust among your stakeholder audiences. They are joined by David Shifrin, of Jarrard Inc., who shares his perspective and tips on building an effective thought leadership content program.
Jan 13, 2021
TP206 – A Conversation About Conversational Marketing
In this episode, hosts Chris Boyer and Reed Smith discuss key elements and advantages of conversational marketing, including highlighting examples applicable to healthcare. They are joined by Brian Gresh, president of Loyal Health, who shares his experience using chatbots with health systems to build personalized experiences.
Jan 6, 2021
TP205 – Making Digital Adoption Sticky
In this episode, hosts Chris Boyer and Reed Smith share the internal digital “pivots” that can lead to successful digital adoption, ways organizations can achieve digital maturity, and then are joined by Dr. Shawn Griffin, President and CEO at URAC, who shares the importance of digital accreditation when it comes to evolving digital/telehealth products into high-quality programs.
Dec 30, 2020
TP204 – The 2020 Listener Choice Awards
In our annual “Best-of” 2020 show, hosts Reed Smith and Chris Boyer reflect back on this unprecedented year, sharing some of their most favorite topics, guests and episodes from the TouchPoint podcast and countdown listener’s top voted categories, including: best cold-open, best episode topic, best guest expert and the coveted Top Fan of 2020.
Nov 25, 2020
TP199 – A Thanksgiving Double Helping
This Thanksgiving week special episode is designed to share a double helping of great content for the long...
Nov 18, 2020
TP198 – Digital Population Health and the New Care Continuum
As population health strategies intersect with healthcare marketing strategies, there is also a convergence of using offline and digital strategies to engage with their care. Reed Smith and Chris Boyer discuss how the pandemic has changed hospitals’ population health strategies and how digital is changing important outreach efforts and are joined by Chris McReynolds who shares how health systems can leverage digital to educate and motivate people to engage in healthier behavior.
Nov 13, 2020
The TPS5 – Week of Nov 13, 2020
Welcome to the TPS5 for the week of Nov 13. This week: when should health systems invest in new tech, paying doctors to use AI algorithms, Amazon Alexa helping aging family members, and how hospitals must embrace digital.