Oct 5, 2022
TP299 – Revisiting How to Involve Physicians in your Marketing Efforts
Reed Smith and Chris Boyer discuss the challenge of physician burnout, and how this factor can shift their expectations of being involved in an organization’s marketing and outreach efforts. Jean Hitchcock shares her insights on the best ways to engage with your provider audience, educate them on the market challenges and use data and PRM to ensure your efforts are impactful to your health system.
Aug 31, 2022
TP294 – Taking a Stand Against Health Misinformation
the rise of health misinformation has become quite a concern. It is only exacerbated by the rise of social media platforms, and the ability to spread and amplify the content online is disturbing. In this episode, hosts Chris Boyer and Reed Smith discuss the challenges of health misinformation
Aug 24, 2022
TP293 – Trust, Teens and Technology: What Health Systems Need to Know to Reach New Audiences
Chris Boyer and Reed Smith discuss the latest Pew Research study that shows a remarkable shift in how teens are using social media and technology, and discuss how this is a bellwether for how hospitals and health systems need to shift their approaches to reach future generations seeking healthcare.
Jul 6, 2022
TP286 – ICYMI: Digital Transformation is Not a Line-item on Your Budget
Reed Smith and Chris Boyer share insight on the seven skills that digital leaders need to have, the importance of embracing a shared governance model and how some digital transformation efforts are potentially impacting provider burnout. They are joined by Tom Kiesau who shares his perspective on how it’s time to move beyond digital investment to actual transformation.
Apr 27, 2022
TP273 – ICYMI: Yelp or HCAHPS: Which is Better to Measure Patient Experience?
Reed Smith and Chris Boyer discuss Yelp and HCAHPS, share their differences, and how health systems should use both in the larger scheme of measuring patient experience. P.G. Porter, formerly with the Studer Group, discusses the impact consumerism is having on how hospitals can measure and solicit input from their customers.
Dec 8, 2021
TP253 – Operations Impact on Experience
Reed Smith and Chris Boyer discuss the importance of developing a customer service operation and how this approach is helping healthcare organizations improve the patient experience. They are joined by Chris Wickersham of CereCore, who shares his perspective on how digital can be used to understand the needs of customers throughout the health system.
Oct 13, 2021
TP245 – How Do People Find a Doctor Online?
Chris Boyer and Reed Smith walk through the various stages of selecting a doctor, and share research on how to optimize the user experience. They are joined by Martha van Berkel of SchemaApp, who shares how organizations should leverage structured data and schema to ensure physician profiles are optimized for online searches.
Sep 29, 2021
TP243 – A Bias Against Generational Bias in Healthcare
Reed Smith and Chris Boyer discuss essential tips managing these differences in the workplace, how bias can impact employee trust and even how generational stereotypes are finding their way into marketing and communications. Meagan Johnson shares her perspective on how to overcome false perceptions on how generations work together.
Jun 16, 2021
TP228 – UX, PX and EX – User Experience Design for Healthcare
In this episode, hosts Reed Smith and Chris Boyer discuss the five essential elements of experience design, how these strategies can help to improve patient experience, and then are joined by Steve Koch, co-founder of Cast & Hue who shares how healthcare organizations should begin thinking about user experience, patient experience and employee experience as a contiguous effort.
Jun 9, 2021
TP227 – Live from HPRMS: Digital Marketing in the New Normal
Hosts Chris Boyer and Reed Smith share how leading organizations across the country view digital and the role it plays in 2021, discuss some of the top things that keep hospital digital marketers awake and night and learn how health systems are shifting their focus to address the challenges today.
Oct 28, 2020
TP195 – Leveraging Community Outreach During a Pandemic
n this episode, hosts Reed Smith and Chris Boyer discuss the traditional role that community outreach has played in the past, the role of health IT in the future of community outreach, and even discuss ways to build equity into your outreach efforts. They are joined by Evan Brandoff of LeagueSide who shares how he works with organizations in leveraging youth sports as an important part of community outreach.
Jul 17, 2020
The TPS5 – Week of July 13 – July 17, 2020
The TPS5 for the week of July 13 - July 17. This week: how the fax machine is hindering response to the coronavirus, how hospitals can use data to market proactively, the potential for telehealth in home health and the financial unwellness fallout from the pandemic.