Sep 21, 2022
TP297 – Forget Publishing Wait Times – How Can We Eliminate the Wait?
Reed Smith and Chris Boyer share the results of this study, broken out by cities and specialties, then share ways in which health systems can begin to better understand overall wait times in an effort to improve their results and begin improving the patient experience.
Sep 7, 2022
TP295 – The Digital Healthcare Ecosystem
Chris Boyer and Reed Smith discuss the concept of the Digital Healthcare Ecosystem (DHE), how it’s defined, how it differs from a Digital Front Door and the benefits that health systems can gain when launching this type of platform. They are joined by Mitch Holdwick of DeliverHealth who shares his perspective on developing an DHE strategy and how he views orchestration as key to its success.
Aug 10, 2022
TP291 – The Rise of the Algorithms (and the Death of Social Media)
Reed Smith and Chris Boyer discuss how the rise of the recommendation engines in social media is potentially hastening the end of social media as we know it. From discussing the impacts of influencers on the innovation of social media platforms, to the overwhelming need to engage in social media advertising to stay relevant in the sea of social media content, the way hospitals and health systems will be forever changed.
Aug 3, 2022
TP290 – The Time They Are (and Keep On) A-Changin’
Chris Boyer and Reed Smith discuss how a number of pressures that are impacting the industry today, including very narrow margins, elevated labor costs and shifts in patient patterns are impacting health systems and how marketing and IT are shifting their approach to face these changes. Alan Shoebridge from Providence joins us to share his perspective on these current trends, and explains how his organization is embracing change management as a way to help navigate this “port-pandemic” landscape.
Jul 27, 2022
TP289 – An Update on the Disruptive Healthcare Trifecta: Google, Facebook and Amazon
Four years ago, hosts Chris Boyer and Reed Smith discussed the impacts that the “disruptive healthcare trifecta” - Google, Facebook and Amazon - were predicted to have on the industry. In this episode, they reflect back on how these organizations have evolved and changed their strategies. They cover Google Health’s recent announcement of expanding the AI capabilities to organize patient data, Facebook’s shift to an ad-centric model (and the challenges of misinformation), and Amazon’s recent acquisition of One Medical as a cornerstone in their strategy from more than five years ago.
Apr 20, 2022
TP272 – The State of CRM in 2022
Chris Boyer and Reed Smith discuss if CRM solutions are keeping pace with our industry needs and share alarming findings on the health of CRM data. They are joined by Justin Rodriguez who shares suggestions for health systems to optimize their CRM strategies.
Mar 16, 2022
TP267 – ICYMI: Meeting the New Digital Consumer’s Expectations
Reed Smith and Chris Boyer discuss the elements of a good digital health experience, and are joined by Chris Gervais of Kyruus who shares how patient access solutions are evolving as we move to the post-pandemic normal.
Mar 2, 2022
TP265 – Local SEO and the Myth of Zero-Click Search
Chris Boyer and Reed Smith discuss the importance of local SEO to a hospital’s marketing strategy, and uncover the “myth” of the threat of zero-click searches. Martha van Berkel shares her experience using schema to connect - and wow - online healthcare consumers when they search for care on Google.
Jan 26, 2022
TP260 – Aligning to Our Purpose
Chris Boyer and Reed Smith discuss the latest Edelman Trust Barometer and opportunities exist for hospitals and health systems, particularly as they align to purpose. They are joined by Rob Rosenberg who shares how now is the time for health systems to “unmask” their marketing and branding efforts to meet the moment.
Jan 18, 2022
TP259 – Where Are We Headed (and What Can We Do)?
Hosts Reed Smith and Chris Boyer discuss the current “state-of-the-state” for our industry, including the public perception of health systems and hospitals in America and what this means for our employees. They are joined by Stephen Moegling who shares how our industry could benefit from a “return to purpose” and how capacity marketing may be the secret tool to guide us to the future.
Dec 15, 2021
TP254 – Digital Consumerism and the New Way We Choose a Provider
Chris Boyer and Reed Smith discuss some recent studies that highlight the modern patient journey, shifts in how people search for doctors, and the need to find a “provider like me.” They are joined by Greg Matthews of HealthQuant who explains ways to leverage social media to personalize the provider perception.
Dec 1, 2021
TP252 – The Future of Healthcare Social Media
Chris Boyer and Reed Smith share their perspective on the state of healthcare social media, and even share top expert industry predictions of what social media experts should be focusing on in the future. They are joined by Ed Bennett of Martech.health, who shares his perspective on social media and how MarTech vendors are evolving to meet the new social media needs.