Jan 20, 2021
TP207 – Good news: no one has brand loyalty; Bad news: no one has brand loyalty
In this episode, hosts Reed Smith and Chris Boyer discuss trends of the new health consumer, how brand loyalty is decreasing and then explore how organizations can use thought leadership to build trust among your stakeholder audiences. They are joined by David Shifrin, of Jarrard Inc., who shares his perspective and tips on building an effective thought leadership content program.
Nov 25, 2020
TP199 – A Thanksgiving Double Helping
This Thanksgiving week special episode is designed to share a double helping of great content for the long...
Nov 18, 2020
TP198 – Digital Population Health and the New Care Continuum
As population health strategies intersect with healthcare marketing strategies, there is also a convergence of using offline and digital strategies to engage with their care. Reed Smith and Chris Boyer discuss how the pandemic has changed hospitals’ population health strategies and how digital is changing important outreach efforts and are joined by Chris McReynolds who shares how health systems can leverage digital to educate and motivate people to engage in healthier behavior.
Oct 21, 2020
TP194 – Normalizing Virtual Health in the New Normal
With the recent expansion of CMS’s reimbursement for new telehealth services, it is becoming increasingly clear that telemedicine...
Sep 9, 2020
TP188 – The Elements of Innovation
Chris Boyer and Reed Smith discuss the elements organizations need to launch innovation projects, and are joined by Shelli Pavone, CEO and Co-founder of Inlightened, who shares her experience leading innovation at small and large companies and the importance of engaging with the right innovative experts.
May 20, 2020
TP172 – How To Network in a Pandemic
Much like patients are being driven to interact with health systems digitally, healthcare professionals whom traditionally networked and...
May 13, 2020
TP171 – Guiding Patients and Consumers to the Right Care
The touch point podcast - a discussion on digital marketing & patient experience for healthcare. In this episode, we discuss a recent study about healthcare consumer’s expectations, how hospitals can use these expectations to strengthen the trust with their patients and how the media has been steadily losing trust in our society. They are joined by Jordan Picarsik of DocASAP who share his experience helping health systems use digital to help guide patients to care.
May 6, 2020
TP170 – How Brands Can Respond In a Public Health Crisis
At the onset of our public health crisis, it seemed that many brands began advertising in similar ways,...
Mar 4, 2020
TP161 – The Freelance (Gig) Economy and Healthcare
More than a third of the US workforce is taking advantage of the benefits of the freelance (gig)...
Feb 12, 2020
TP158 – User Centricity in Healthcare Design
Understanding our customers is an important part of health system strategies. In the development of these plans, the...
Feb 5, 2020
TP157 – The Pursuit of Price Transparency in Healthcare
As health systems embrace customer-first strategies and consumerism, one aspect of many of these strategies is notable absent:...
Jan 22, 2020
TP155 – Digital Signage and the Patient Experience
For health systems, digital signage can be an important tactic to improve patient, visitor and/or staff’s experiences. However,...