Sep 9, 2020
TP188 – The Elements of Innovation
Chris Boyer and Reed Smith discuss the elements organizations need to launch innovation projects, and are joined by Shelli Pavone, CEO and Co-founder of Inlightened, who shares her experience leading innovation at small and large companies and the importance of engaging with the right innovative experts.
May 20, 2020
TP172 – How To Network in a Pandemic
Much like patients are being driven to interact with health systems digitally, healthcare professionals whom traditionally networked and...
May 13, 2020
TP171 – Guiding Patients and Consumers to the Right Care
The touch point podcast - a discussion on digital marketing & patient experience for healthcare. In this episode, we discuss a recent study about healthcare consumer’s expectations, how hospitals can use these expectations to strengthen the trust with their patients and how the media has been steadily losing trust in our society. They are joined by Jordan Picarsik of DocASAP who share his experience helping health systems use digital to help guide patients to care.
May 6, 2020
TP170 – How Brands Can Respond In a Public Health Crisis
At the onset of our public health crisis, it seemed that many brands began advertising in similar ways,...
Mar 4, 2020
TP161 – The Freelance (Gig) Economy and Healthcare
More than a third of the US workforce is taking advantage of the benefits of the freelance (gig)...
Feb 12, 2020
TP158 – User Centricity in Healthcare Design
Understanding our customers is an important part of health system strategies. In the development of these plans, the...
Feb 5, 2020
TP157 – The Pursuit of Price Transparency in Healthcare
As health systems embrace customer-first strategies and consumerism, one aspect of many of these strategies is notable absent:...
Jan 22, 2020
TP155 – Digital Signage and the Patient Experience
For health systems, digital signage can be an important tactic to improve patient, visitor and/or staff’s experiences. However,...
Dec 18, 2019
TP150 – Best of the Touch Point Network 2019
In the 150th episode of the show, hosts Reed Smith and Chris Boyer offer a “holiday sampler platter”...
Dec 11, 2019
TP149 – Using Empathy to Humanize Your Efforts
The use of empathy to understand your customers and users is not foreign to healthcare professionals, but (as...
Nov 20, 2019
TP146 – Digital Marketing + Population Health
In many health systems, the role of the digital marketing is sometimes seen as the antithesis of population...
Nov 13, 2019
TP145 – Is Facebook Too Big To Fail?
Imagine if Facebook was no longer part of your social media strategy…this is the scenario hosts Chris Boyer...