Aug 18, 2021
TP237 – What’s Up With All of These Emails?
Reed Smith and Chris Boyer discuss how email service providers (i.e. Google, Microsoft, etc.) are using their platforms to improve email marketing effectiveness and the ways health systems are using emails to reach patients. They are joined by Jonathan Inman from Salesforce who shares how upcoming privacy changes to the Apple iOS will impact how to effectively measure email marketing efforts.
Jun 2, 2021
TP226 – The 3 S’s of Your Content Strategy: SEO, Structure and Schema
Chris Boyer and Reed Smith discuss the importance of the three S’s of Content Strategy. They outline seven considerations for an SEO optimized content strategy and how structured data plays a role in content design. They are then joined by Martha Van Berkel, of SchemaApp, who shares ways she uses schema to help health systems with rebranding and physician engagement.
May 26, 2021
TP225 – Rethinking our Marketing Strategy
In this episode, hosts Reed Smith and Chris Boyer shart the state of digital marketing in healthcare, seriously rethink the benefits of a SWOT analysis and share some actionable elements that every strategy should include. They are joined by Jackie Martin, digital marketing strategist, who shares her perspective on the best way healthcare marketers should build their strategies.
May 21, 2021
The TPS5 – Week of May 21, 2021
Welcome to the TPS5 for the week of May 21, 2021. This week: How hospitals need to pivot to address the threat of Amazon Care and Walmart’s MeMD, why it’s time to prioritize preventative health, how entrepreneurs can fix health better than Haven and why we should banish the word “patient” from our lexicon.
May 19, 2021
TP224 – The Pivot Into the New Normal
In this episode, hosts Reed Smith and Chris Boyer discuss a survey reporting on US consumer sentiment, discuss how hospitals can succeed as care evolves to digital and even ruminate about the end of the waiting room. They are joined by the hosts of the The Morning Fix by 510k Cafe podcast, Amy Shephed and Julie Dye, who share how medical technology companies are also shifting to address this new marketplace
May 12, 2021
TP223 – ICYMI: Retail Healthcare vs. Healthcare Consumerism
In this episode, hosts Reed Smith and Chris Boyer talk through healthcare consumerism changes, and how these shifts may run in conflict with the retail movement. They are joined by expert James A. Gardner, who shares his experience understanding the impacts retail healthcare is having on health systems across the country
Mar 31, 2021
TP217 – Meeting the New Digital Consumer’s Expectations
In this episode, hosts Reed Smith and Chris Boyer discuss the elements of a good digital health experience, and are joined by Chris Gervais of Kyruus who shares how patient access solutions are evolving as we move to the post-pandemic normal.
Feb 17, 2021
TP211 – A New Era of Engagement
Hosts Reed Smith and Chris Boyer discuss “engagement marketing” and sharehow the pandemic has shifted consumer engagement for all brands. They are joined by Stephen Moegling of Hailey Sault, how shares insights from their latest “Engage: 2021 Trends Report”
Feb 10, 2021
TP210 – Build vs. Buy – What’s the Right Approach for Healthcare?
Hosts Reed Smith and Chris Boyer talk about the biggest question technologists face when considering digital solutions for their health systems - build vs. buy? They also discuss how health technology and consumer electronics are intersecting, and are joined by Bob Odell, President & COO at Cardiac Insight, Inc. who shares his perspective.
Jan 29, 2021
The TPS5 – Week of Jan 29, 2021
Welcome to the TPS5 for the week of Jan 29, 2021. This week: AI can make health care fairer, how brands can help with vaccine awareness, recharge room redesigns, how intelligent efficiency to improve patient care.
Jan 20, 2021
TP207 – Good news: no one has brand loyalty; Bad news: no one has brand loyalty
In this episode, hosts Reed Smith and Chris Boyer discuss trends of the new health consumer, how brand loyalty is decreasing and then explore how organizations can use thought leadership to build trust among your stakeholder audiences. They are joined by David Shifrin, of Jarrard Inc., who shares his perspective and tips on building an effective thought leadership content program.
Nov 25, 2020
TP199 – A Thanksgiving Double Helping
This Thanksgiving week special episode is designed to share a double helping of great content for the long...