Jul 8, 2020
TP179 – How Hard is it to Be Empathetic?
What is “empathy marketing” specifically and what is the best way for healthcare organizations to use it? Chris Boyer and Reed Smith explain the foundational elements needed to introduce empathy into marketing efforts and are joined by Steve Koch of Cast & Hue who shares how his agency partners with healthcare teams to use human centered design.
Jul 3, 2020
The TPS5 – Week of June 29-July 3, 2020
Welcome to the TPS5 for the week of June 29-July 3, 2020. This week: imagining the redesign of the EHR, rethinking crisis management in healthcare, why our industry lags in innovation, the importance of online reviews and telemedicine fatigue.
Jul 1, 2020
TP178 – (Best Of) The Evolving Marketing Department
With the rise of consumerism and the introduction of a whole suite of technology, healthcare marketing organizations must evolve. In this TouchPoint podcast, Chris Boyer and Reed Smith discuss the way healthcare marketing departments are changing and Rachel Neeley from Healthgrades shares about how precision marketing is enabling organizations to focus their efforts on business results.
Jun 26, 2020
The TPS5 – Week of June 22-26, 2020
Welcome to the TPS5 for the week of June 22-26, 2020. This week: the best approach for supporting public health measures, hospital price transparency is upheld in court, social media usage will likely normalize post-pandemic and the 4 new attributes to GMB.
Jun 24, 2020
TP177 – Humanizing Your Digital Efforts via Video
Video has always been an important way for organizations to communicate about their brand, services, patient testimonials and...
Jun 19, 2020
The TPS5 – Week of June 15-19, 2020
Welcome to the TPS5 for the week of June 15-19, 2020. This week: healthcare costs are preventing patients from returning to care, specialties hit hardest by the pandemic, local SEO strategies and the content marketing hierarchy of needs.
Jun 17, 2020
TP176 – Digital Content is Now More Important Than Ever
Throughout the pandemic, health systems have been increasingly aware of the rise in misinformation online and are using content marketing strategies to continue to be the authoritative source of healthcare information for their communities. Chris Boyer and Reed Smith discuss content marketing tips and trends and are joined by Nicole Latimer, CEO of Staywell, who discusses the role digital technology plays in health system content efforts.
Jun 12, 2020
The TPS5 – Week of June 8-12, 2020
Welcome to the TPS5 for the week of June 8-12, 2020. This week: digital health gaps highlighted by telemedicine, hospitals given government bailouts furloughed their employees, researching health disparities related to COVID19 and Twitter cracking down on sharing articles you don’t read.
Jun 10, 2020
TP175 – Open Innovation and Creativity in Changing Times
In this episode, hosts Reed Smith and Chris Boyer discuss the concept of “open innovation” and how health systems can create value through innovation and creativity. They are joined by expert Mark Morse, CEO and Chief Creative Officer of MorseKode, who shares a framework that brands can follow to evolve their brand expressions through changing times.
Jun 3, 2020
TP174 – The Evolving Role of Leadership in Healthcare
Healthcare organizations that stand out from others typically have one thing in common: investment and commitment to developing their leaders. Hosts Reed Smith and Chris Boyer share a case study that highlights how a public health system embraced new leadership strengths to address the coronavirus pandemic, and then share four “x-factors” of leadership that can be applied to healthcare. Guest Rodney Reider shares his experience in working with health systems to build effective leadership teams.
Jun 2, 2020
Public Health – a Conversation with Brian Castrucci, DrPH, MA, President and Chief Executive Officer of the deBeaumont Foundation
The New Normal - Episode 10: Our national health pandemic has only highlighted the gaps we have in addressing public health challenges in our society. Brian Castrucci, president and chief executive officer of the de Beaumont Foundation, discusses how public health should change in a post-COVID19 world.
May 29, 2020
The TPS5 – Week of May 25-29, 2020
Welcome to the TPS5 for the week of May 25-29 2020. This week: the long-term impacts on healthcare due to the pandemic, GMB expanding local profiles, telemedicine or telehype(?) and the real threat to Facebook and Twitter