Apr 14, 2021
TP219 – The Multiple Business Models of a Health System
In this episode, hosts Chris boyer and Reed Smith discuss the elements of a business model and how to identify the type of model you should use - B2B, B2C, B2B2C - and how to optimize your marketing accordingly. They are joined by Greg Matthews, founder of HealthQuant and host of DataPoint, to discuss how organizations can best leverage their physician networks to help support your organization.
Apr 9, 2021
The TPS5 – Week of Apr 9, 2021
Welcome to the TPS5 for the week of Apr 9, 2021. This week: Understanding happy patients, pandemic aid isn’t reaching most hospitals, how payers are helping with vaccine hesitancy and the burgeoning home health industry.
Apr 7, 2021
TP218 – This is Not Your Parent’s SEO – an Update for 2021
In this episode, hosts Reed Smith and Chris Boyer provide an update on some of the most significant changes in SEO for 2021. They are joined by Daisy-ree Quaker who shares her experience and expertise crafting content-marketing driven SEO strategies for hospitals across the country.
Mar 31, 2021
TP217 – Meeting the New Digital Consumer’s Expectations
In this episode, hosts Reed Smith and Chris Boyer discuss the elements of a good digital health experience, and are joined by Chris Gervais of Kyruus who shares how patient access solutions are evolving as we move to the post-pandemic normal.
Mar 24, 2021
TP216 – Rebounding in a Sustainable and Equitable Way
In this episode, hosts Chris Boyer and Reed Smith share how the healthcare lessons we learned from the pandemic are transforming our industry in new ways and health equity should remain top of mind. Sam Lippolis, telehealth consultant and expert, joins to discuss the recent advancements of virtual health and shares the “worst law about telemedicine.”
Mar 17, 2021
TP215 – Getting Your Hands Out of the Cookie Jar
In this episode, hosts Chris Boyer and Reed Smith discuss marketing in a cookie-less world, share ways that digital marketers can shift their digital marketing in response and then are joined by Ahava Leibtag of Aha Media who shares how her organization went one step further and eliminated gated content as part of their digital marketing strategy.
Mar 10, 2021
TP214 – Adding Voice of Customer to Your Marketing Efforts
Reed Smith and Chris Boyer discuss the way organizations can build a “Voice of Customer” (VoC) strategy - from beginning with Word-of-Mouth marketing, to expanding to true “VoC” efforts. They are joined by Michael Hoffman, CEO of Gather Voices, who shares how he believes that video is an important way to get customer feedback to help improve trust and amplify authenticity.
Mar 5, 2021
The TPS5 – Week of Mar 4, 2021
Welcome to the TPS5 for the week of Mar 4, 2021. This week: Google stops tracking people across web sites, the Amazon Care/Intermountain/Ascension alliance, machine learning affects COVID-19 beliefs and healthtech’s digital dilemma .
Mar 3, 2021
TP213 – How the Vaccine is Strengthening Marketing’s Role in Communications
Reed Smith and Chris Boyer discuss how COVID vaccination efforts leveraging traditional marketing tactics, including developing personas, targeted messaging, and creating KPIs. They are joined by Tim Stewart of Jarrard Inc., who shares experiences and best-practices from working with health organizations across the country on vaccine communications.
Feb 24, 2021
TP212 – Going After the Click: the State of Digital Advertising in 2021
In this episode, hosts Reed Smith and Chris Boyer review the state of digital advertising via a recent 2021 digital advertising trends report. They are joined by Anthony Matyjaszewski of the Network Advertising Initiative (NAI) who explains the guidelines his organization has created to help guide health systems in their healthcare marketing efforts.
Feb 19, 2021
The TPS5 – Week of Feb 19, 2021
Welcome to the TPS5 for the week of Feb 19, 2021. This week: Meeting the challenge of AI in healthcare, Google opens its first Minnesota office, Facebook widens ban on vaccine misinformation and why healthcare workers are rejecting COVID-19 vaccines.
Feb 17, 2021
TP211 – A New Era of Engagement
Hosts Reed Smith and Chris Boyer discuss “engagement marketing” and sharehow the pandemic has shifted consumer engagement for all brands. They are joined by Stephen Moegling of Hailey Sault, how shares insights from their latest “Engage: 2021 Trends Report”