Oct 6, 2021
TP244 – Social Media: Friend or Foe?
Is engagement really the best measurement of social media? Reed Smith and Chris Boyer discuss how social platforms have evolved, the influence they have on our mental health and the relevancy to marketing and communication. They also contextualize the disturbing news about Facebook and some key takeaways that can influence a health system’s social media strategies. They are joined by Dr. Farris Timimi of Mayo Clinic, who shares his perspective on whether Facebook is too big to fail.
Aug 4, 2021
TP235 – What a Long, Strange Trip It’s Been: a Conversation with Lee Aase
Reed Smith and Chris Boyer sit down with Lee Aase, formerly ther director of the Mayo Clinic Social Media Network, to discuss the evolution (and revolution) of social media’s use in hospitals over the past ten years. From the early days in which social media was free but not officially condoned for use in health systems to the formal development of the Mayo Clinic Social Media Network and External Advisory Board, Lee shares the highlights, learning and memories over the past decade, and even hints at what’s next!
Jul 28, 2021
TP234 – The Solution to SEO Pollution is Dilution
In this episode, hosts Reed Smith and Chris Boyer share some of the later online reputation statistics, briefly dive into explaining how changes to the Google Search algorithm are rapidly changing and share tips on how organizations can engage in “suppression” tactics to improve their SEO standing.
Jul 21, 2021
TP233 – Can Big Tech Companies Fix the Misinformation Pandemic?
Reed Smith and Chris Boyer discuss the current conversations on the role social media plays in moderating medical misinformation, how the big tech companies are responding, and how health systems are attempting to leverage their trust in creating authoritative content. They are joined by Dr. Bryan Vartabedian who shares the role physicians can play.
Mar 26, 2021
The TPS5 – Week of Mar 26, 2021
Welcome to the TPS5 for the week of Mar 26, 2021. This week: How TikTok is changing healthcare marketing, hospitals actively hiding pricing data, shared decision making to address hesitancy and CVS’s new mental health initiative.
Mar 10, 2021
TP214 – Adding Voice of Customer to Your Marketing Efforts
Reed Smith and Chris Boyer discuss the way organizations can build a “Voice of Customer” (VoC) strategy - from beginning with Word-of-Mouth marketing, to expanding to true “VoC” efforts. They are joined by Michael Hoffman, CEO of Gather Voices, who shares how he believes that video is an important way to get customer feedback to help improve trust and amplify authenticity.
Mar 5, 2021
The TPS5 – Week of Mar 4, 2021
Welcome to the TPS5 for the week of Mar 4, 2021. This week: Google stops tracking people across web sites, the Amazon Care/Intermountain/Ascension alliance, machine learning affects COVID-19 beliefs and healthtech’s digital dilemma .
Jan 22, 2021
The TPS5 – Week of Jan 22, 2021
Welcome to the TPS5 for the week of Jan 22, 2021. This week: CMS launches Acute Hospital Care at Home, why brand storytelling is the future of marketing, physician satisfaction of telehealth is increasing, adopting social media for a post-pandemic world, and more.
Dec 2, 2020
TP200 – We Had a Little Fun Along the Way (a Retrospective Look at Our First 200 Episodes)
In this milestone podcast, hosts Chris Boyer and Reed Smith look back at the first 199 episodes of the Touch Point podcast.
Sep 11, 2020
The TPS5 – Week of Sep 11, 2020
Welcome to the TPS5 for the week of Sep 11th. This week: Facebook’s algorithm is a major public health threat, digital health can impact aging in place, smart hospitals, the lag in the rebound of in-person visits to clinics, and the problem with policing doctors on social media.
Aug 5, 2020
TP183 – The Digital Front Door is Neither the “Front” Nor a “Door”
While widely used in the healthcare digital marketing space, the term “digital front door” does not have a specific definition. In this episode, hosts Chris Boyer and Reed Smith are joined by Tom Cassels and attempt to define the “digital front door” and how health systems can begin thinking about the term in a succinct way.
Jul 10, 2020
The TPS5 – Week of July 6-July 10, 2020
Welcome to the TPS5 for the week of June 29-July 3, 2020. This week: the concern around COVID-19 vaccinations, reimagining a contactless patient journey, Instagram overtaking Twitter as a news source and how marketing and HR partnerships can increase your brand.