Jul 10, 2020
The TPS5 – Week of July 6-July 10, 2020
Welcome to the TPS5 for the week of June 29-July 3, 2020. This week: the concern around COVID-19 vaccinations, reimagining a contactless patient journey, Instagram overtaking Twitter as a news source and how marketing and HR partnerships can increase your brand.
Jul 8, 2020
TP179 – How Hard is it to Be Empathetic?
What is “empathy marketing” specifically and what is the best way for healthcare organizations to use it? Chris Boyer and Reed Smith explain the foundational elements needed to introduce empathy into marketing efforts and are joined by Steve Koch of Cast & Hue who shares how his agency partners with healthcare teams to use human centered design.
Jun 26, 2020
The TPS5 – Week of June 22-26, 2020
Welcome to the TPS5 for the week of June 22-26, 2020. This week: the best approach for supporting public health measures, hospital price transparency is upheld in court, social media usage will likely normalize post-pandemic and the 4 new attributes to GMB.
Jun 24, 2020
TP177 – Humanizing Your Digital Efforts via Video
Video has always been an important way for organizations to communicate about their brand, services, patient testimonials and...
Apr 22, 2020
TP168 – Medical Misinformation’s Impact on Public Health
Provider systems have always tried to be the convenor of authoritative healthcare content for their communities – and...
Apr 8, 2020
TP166 – The Crisis Consumer and Your Online Presence
In a time of crisis, people react differently to how they search for information, as well as their...
Mar 18, 2020
TP163 – Boosting the Impact of Your Online CV
The role of the online CV (or resume) is critical for medical professionals in hospitals and health systems...
Nov 27, 2019
TP147 – Structuring Social Media for your Organization
As health system social media strategies evolve and change due to internal and external factors, the need to...
Nov 13, 2019
TP145 – Is Facebook Too Big To Fail?
Imagine if Facebook was no longer part of your social media strategy…this is the scenario hosts Chris Boyer...
Oct 30, 2019
TP143 – A Day in the Life of a Mayo Clinic Social Media Expert
Recorded before a live audience, this week’s episode features hosts Reed Smith and Chris Boyer moderating a discussion...
Aug 28, 2019
TP 134 – Is Facebook Still a Thing?
Whether we like it or not, Facebook is still the most dominant social media platform – across all...
Apr 3, 2019
TP113 – Social Media Management Systems – Technology or Process?
For many health systems, managing social media can be a challenging task – and the need for a...