Mar 26, 2021
The TPS5 – Week of Mar 26, 2021
Welcome to the TPS5 for the week of Mar 26, 2021. This week: How TikTok is changing healthcare marketing, hospitals actively hiding pricing data, shared decision making to address hesitancy and CVS’s new mental health initiative.
Mar 10, 2021
TP214 – Adding Voice of Customer to Your Marketing Efforts
Reed Smith and Chris Boyer discuss the way organizations can build a “Voice of Customer” (VoC) strategy - from beginning with Word-of-Mouth marketing, to expanding to true “VoC” efforts. They are joined by Michael Hoffman, CEO of Gather Voices, who shares how he believes that video is an important way to get customer feedback to help improve trust and amplify authenticity.
Mar 5, 2021
The TPS5 – Week of Mar 4, 2021
Welcome to the TPS5 for the week of Mar 4, 2021. This week: Google stops tracking people across web sites, the Amazon Care/Intermountain/Ascension alliance, machine learning affects COVID-19 beliefs and healthtech’s digital dilemma .
Jan 22, 2021
The TPS5 – Week of Jan 22, 2021
Welcome to the TPS5 for the week of Jan 22, 2021. This week: CMS launches Acute Hospital Care at Home, why brand storytelling is the future of marketing, physician satisfaction of telehealth is increasing, adopting social media for a post-pandemic world, and more.
Dec 2, 2020
TP200 – We Had a Little Fun Along the Way (a Retrospective Look at Our First 200 Episodes)
In this milestone podcast, hosts Chris Boyer and Reed Smith look back at the first 199 episodes of the Touch Point podcast.
Sep 11, 2020
The TPS5 – Week of Sep 11, 2020
Welcome to the TPS5 for the week of Sep 11th. This week: Facebook’s algorithm is a major public health threat, digital health can impact aging in place, smart hospitals, the lag in the rebound of in-person visits to clinics, and the problem with policing doctors on social media.
Aug 5, 2020
TP183 – The Digital Front Door is Neither the “Front” Nor a “Door”
While widely used in the healthcare digital marketing space, the term “digital front door” does not have a specific definition. In this episode, hosts Chris Boyer and Reed Smith are joined by Tom Cassels and attempt to define the “digital front door” and how health systems can begin thinking about the term in a succinct way.
Jul 10, 2020
The TPS5 – Week of July 6-July 10, 2020
Welcome to the TPS5 for the week of June 29-July 3, 2020. This week: the concern around COVID-19 vaccinations, reimagining a contactless patient journey, Instagram overtaking Twitter as a news source and how marketing and HR partnerships can increase your brand.
Jul 8, 2020
TP179 – How Hard is it to Be Empathetic?
What is “empathy marketing” specifically and what is the best way for healthcare organizations to use it? Chris Boyer and Reed Smith explain the foundational elements needed to introduce empathy into marketing efforts and are joined by Steve Koch of Cast & Hue who shares how his agency partners with healthcare teams to use human centered design.
Jun 26, 2020
The TPS5 – Week of June 22-26, 2020
Welcome to the TPS5 for the week of June 22-26, 2020. This week: the best approach for supporting public health measures, hospital price transparency is upheld in court, social media usage will likely normalize post-pandemic and the 4 new attributes to GMB.
Jun 24, 2020
TP177 – Humanizing Your Digital Efforts via Video
Video has always been an important way for organizations to communicate about their brand, services, patient testimonials and...
Apr 22, 2020
TP168 – Medical Misinformation’s Impact on Public Health
Provider systems have always tried to be the convenor of authoritative healthcare content for their communities – and...