Sep 14, 2022
TP296 – Live from SHSMD 2022
Live from the National Harbor in Maryland, host Reed Smith passes the baton to Chris Boyer, who shares field reporting from the annual Society for Healthcare Strategy and Market Development 2022.
Sep 7, 2022
TP295 – The Digital Healthcare Ecosystem
Chris Boyer and Reed Smith discuss the concept of the Digital Healthcare Ecosystem (DHE), how it’s defined, how it differs from a Digital Front Door and the benefits that health systems can gain when launching this type of platform. They are joined by Mitch Holdwick of DeliverHealth who shares his perspective on developing an DHE strategy and how he views orchestration as key to its success.
Dec 29, 2021
TP256 – The 2021 Listener Choice Awards
Hosts Reed Smith and Chris Boyer reflect back on this work-from-home year, sharing some of their most favorite topics, guests and episodes from the TouchPoint podcast and countdown listener’s top voted categories, including best episodes topic and best guest expert (Brian Gresh).
Nov 3, 2021
TP248 – A Federation of Content
Chris Boyer and Reed Smith share the basics of content federation, the three critical approaches to consider, and then are joined by Scott Andrews of Kyruus and Mark Menton of HealthSparq, who share the importance of including 3rd party sites in your content distribution strategy.
Jun 2, 2021
TP226 – The 3 S’s of Your Content Strategy: SEO, Structure and Schema
Chris Boyer and Reed Smith discuss the importance of the three S’s of Content Strategy. They outline seven considerations for an SEO optimized content strategy and how structured data plays a role in content design. They are then joined by Martha Van Berkel, of SchemaApp, who shares ways she uses schema to help health systems with rebranding and physician engagement.
May 26, 2021
TP225 – Rethinking our Marketing Strategy
In this episode, hosts Reed Smith and Chris Boyer shart the state of digital marketing in healthcare, seriously rethink the benefits of a SWOT analysis and share some actionable elements that every strategy should include. They are joined by Jackie Martin, digital marketing strategist, who shares her perspective on the best way healthcare marketers should build their strategies.
May 5, 2021
TP222 – Contextualizing Content to Make Your Marketing Work
In this episode, hosts Chris Boyer and Reed Smith share ways marketers are leveraging content to drive marketing engagement, share content strategies that effectively support communication efforts and are joined by Eric Silberman of True North Custom about how he works with health systems to leverage content as part of their business strategies.
Jan 27, 2021
TP208 – When One Digital Front Door Closes, Another Opens
Chris Boyer and Reed Smith revisit the concept of the digital front door and discuss how the impact of the epidemic has permanently impacted the way health systems leverage digital for the new consumer. They are joined by Jordan Pisarcik of DocASAP who shares how he works with health systems to shift their thinking about the digital front door strategies.
Oct 14, 2020
TP193 – Building Strength and Resilience in Your Health System
Reed Smith and Chris Boyer discuss the top concerns of healthcare executives, share an article that illustrates how hope is not a strategy, and how digital can help organizations develop a sustainable approach to the future. They are joined by Paul Griffiths who shares commitments that health systems should consider to build revenue resilience.
Aug 5, 2020
TP183 – The Digital Front Door is Neither the “Front” Nor a “Door”
While widely used in the healthcare digital marketing space, the term “digital front door” does not have a specific definition. In this episode, hosts Chris Boyer and Reed Smith are joined by Tom Cassels and attempt to define the “digital front door” and how health systems can begin thinking about the term in a succinct way.
May 12, 2020
Healthcare Marketing Strategy – a Conversation with Jackie Martin, Digital Marketing Strategy Consultant
The New Normal - Episode 4: Healthcare marketing is often considered lagging when compared to other industries. Due to the coronavirus crisis, healthcare marketing teams are now forced to become even more strategically aligned. Jackie Martin, digital marketing strategist, discusses how healthcare marketing should change in a post-COVID19 world.
Nov 27, 2019
TP147 – Structuring Social Media for your Organization
As health system social media strategies evolve and change due to internal and external factors, the need to...