Aug 5, 2020
TP183 – The Digital Front Door is Neither the “Front” Nor a “Door”
While widely used in the healthcare digital marketing space, the term “digital front door” does not have a specific definition. In this episode, hosts Chris Boyer and Reed Smith are joined by Tom Cassels and attempt to define the “digital front door” and how health systems can begin thinking about the term in a succinct way.
May 12, 2020
Healthcare Marketing Strategy – a Conversation with Jackie Martin, Digital Marketing Strategy Consultant
The New Normal - Episode 4: Healthcare marketing is often considered lagging when compared to other industries. Due to the coronavirus crisis, healthcare marketing teams are now forced to become even more strategically aligned. Jackie Martin, digital marketing strategist, discusses how healthcare marketing should change in a post-COVID19 world.
Nov 27, 2019
TP147 – Structuring Social Media for your Organization
As health system social media strategies evolve and change due to internal and external factors, the need to...
Nov 13, 2019
TP145 – Is Facebook Too Big To Fail?
Imagine if Facebook was no longer part of your social media strategy…this is the scenario hosts Chris Boyer...
Oct 16, 2019
TP141 – Are We Doing “Digital Transformation” Correctly?
A not uncommon topic for the podcast, in this episode hosts Reed Smith and Chris Boyer discuss digital...
Oct 2, 2019
TP139 – Why is Digital Strategy So Hard?
In hospitals and health systems, it is often a struggle for a digital technologist to remain strategic. Perhaps...
Sep 4, 2019
TP 135 – Reputation and Listings Management for Businesses
In this very special episode of touch point, hosts Reed Smith and Chris Boyer feature a recent panel...
Jul 31, 2019
TP130 – Nurture vs. Nature
Just what does it mean to “nurture” digital customers? In this episode, hosts Reed Smith and Chris Boyer...
Jul 17, 2019
TP128 – The End of the Marketing Campaigns
The concept of marketing campaigns is slowly becoming a thing of the past. In this episode, hosts Chris...
Jul 3, 2019
TP126 – (Best Of) A Video is (Still) Worth 1.8 Million Words
As digital channels evolve, more and more online users are turning to video as a medium in which...
Jun 19, 2019
TP124 – Three Studies; 9 Observations
In this episode, hosts Reed Smith and Chris Boyer discuss three digital studies – the 2019 Mary Meeker...
May 15, 2019
TP119 – Adding the Human Touch to AI
For health systems, artificial intelligence is more than a buzz-term spoken at conferences: there are numerous opportunities for...