Apr 7, 2021
TP218 – This is Not Your Parent’s SEO – an Update for 2021
In this episode, hosts Reed Smith and Chris Boyer provide an update on some of the most significant changes in SEO for 2021. They are joined by Daisy-ree Quaker who shares her experience and expertise crafting content-marketing driven SEO strategies for hospitals across the country.
Mar 12, 2021
The TPS5 – Week of Mar 12, 2021
Welcome to the TPS5 for the week of Mar 12, 2021. This week: the future of health passports, the indispensable strategy in vaccine communications, healthcare marketing conferences, and making CTA’s more accessible.
Mar 10, 2021
TP214 – Adding Voice of Customer to Your Marketing Efforts
Reed Smith and Chris Boyer discuss the way organizations can build a “Voice of Customer” (VoC) strategy - from beginning with Word-of-Mouth marketing, to expanding to true “VoC” efforts. They are joined by Michael Hoffman, CEO of Gather Voices, who shares how he believes that video is an important way to get customer feedback to help improve trust and amplify authenticity.
Mar 3, 2021
TP213 – How the Vaccine is Strengthening Marketing’s Role in Communications
Reed Smith and Chris Boyer discuss how COVID vaccination efforts leveraging traditional marketing tactics, including developing personas, targeted messaging, and creating KPIs. They are joined by Tim Stewart of Jarrard Inc., who shares experiences and best-practices from working with health organizations across the country on vaccine communications.
Feb 24, 2021
TP212 – Going After the Click: the State of Digital Advertising in 2021
In this episode, hosts Reed Smith and Chris Boyer review the state of digital advertising via a recent 2021 digital advertising trends report. They are joined by Anthony Matyjaszewski of the Network Advertising Initiative (NAI) who explains the guidelines his organization has created to help guide health systems in their healthcare marketing efforts.
Feb 17, 2021
TP211 – A New Era of Engagement
Hosts Reed Smith and Chris Boyer discuss “engagement marketing” and sharehow the pandemic has shifted consumer engagement for all brands. They are joined by Stephen Moegling of Hailey Sault, how shares insights from their latest “Engage: 2021 Trends Report”
Feb 12, 2021
The TPS5 – Week of Feb 12, 2021
Welcome to the TPS5 for the week of Feb 12, 2021. This week: Selling wellness, why it’s hard to be a data-driven company, allowing disruption in healthcare and the importance of customer experience.
Feb 3, 2021
TP209 – The Martech Stack of the Future: All Three Letter Acronyms?
Reed Smith and Chris Boyer dive into the alphabet soup of TLA’s used in digital marketing, and explore how the role of the marketing technologist has evolved to embrace new skills. They are joined by Tom Hileman who helps to explain the differences between CRMs, DMPs, CDPs and the new marketing technology stack.
Jan 27, 2021
TP208 – When One Digital Front Door Closes, Another Opens
Chris Boyer and Reed Smith revisit the concept of the digital front door and discuss how the impact of the epidemic has permanently impacted the way health systems leverage digital for the new consumer. They are joined by Jordan Pisarcik of DocASAP who shares how he works with health systems to shift their thinking about the digital front door strategies.
Jan 22, 2021
The TPS5 – Week of Jan 22, 2021
Welcome to the TPS5 for the week of Jan 22, 2021. This week: CMS launches Acute Hospital Care at Home, why brand storytelling is the future of marketing, physician satisfaction of telehealth is increasing, adopting social media for a post-pandemic world, and more.
Jan 20, 2021
TP207 – Good news: no one has brand loyalty; Bad news: no one has brand loyalty
In this episode, hosts Reed Smith and Chris Boyer discuss trends of the new health consumer, how brand loyalty is decreasing and then explore how organizations can use thought leadership to build trust among your stakeholder audiences. They are joined by David Shifrin, of Jarrard Inc., who shares his perspective and tips on building an effective thought leadership content program.
Jan 6, 2021
TP205 – Making Digital Adoption Sticky
In this episode, hosts Chris Boyer and Reed Smith share the internal digital “pivots” that can lead to successful digital adoption, ways organizations can achieve digital maturity, and then are joined by Dr. Shawn Griffin, President and CEO at URAC, who shares the importance of digital accreditation when it comes to evolving digital/telehealth products into high-quality programs.