Oct 27, 2021
TP247 – The Digital “Revolving” Door
Chris Boyer and Reed Smith discuss the concept or a “digital revolving door” - in which patients (both new and existing) are beginning to turn to the internet before, during and after their care and share research on how health care leaders are starting to look at digitizing all elements of the patient journey. They are joined by Dave Dolton of DocASAP who shares his view on the opportunity healthcare has to turn patients into digital patents.
Sep 29, 2021
TP243 – A Bias Against Generational Bias in Healthcare
Reed Smith and Chris Boyer discuss essential tips managing these differences in the workplace, how bias can impact employee trust and even how generational stereotypes are finding their way into marketing and communications. Meagan Johnson shares her perspective on how to overcome false perceptions on how generations work together.
Sep 22, 2021
TP242 – Leading Through Change
Reed Smith and Chris Boyer discuss the four leadership types of our industry and revisit the steps of change. They also welcome Rodney D. Reider to the show, who shares his experience and outlines the tenets of healthcare leadership in his new book Grabbing the Next Rung: The Heart of Leadership.
Sep 15, 2021
TP241 – Moving from Personalization to Individualization
Chris Boyer and Reed Smith share how an effective personalization strategy is more than just technology, walk through common pitfalls and then are joined by Justin Wartrell of Monigle, who shares findings from their most recent study that shares how personalization is important to a health system’s brand, and how healthcare consumers’ behaviors prefer these strategies.
Sep 8, 2021
TP240 – (ICYMI) The New Role of the Digital Marketer
Chris Boyer and Reed Smith discuss the changes to marketing and branding and how digital marketing has allowed us to accelerate to meet the new digital patient customer. They are joined by Chris Pace from Banner Health who shares first-hand how his digital team is supporting his health system in these abnormal times.
Sep 1, 2021
TP239 – How Can We Be More Efficient?
Reed Smith and Chris Boyer discuss the factors that are leading to current staffing challenges for health systems and how we are being forced to do more with less. They share tips on how to market more efficiently and bring back an encore interview with Alyssa Kleinman, who shares her marketing team’s experience adopting agile and breaks down some of the myths that many people have about agile marketing.
Aug 25, 2021
TP238 – Digital Transformation is Not a Line-item on Your Budget
Reed Smith and Chris Boyer share the seven skills that digital leaders need to have, the importance of embracing a shared governance model and how some digital transformation efforts are potentially impacting provider burnout. They are joined by Tom Kiesau who shares his perspective on how it’s time to move beyond digital investment to actual transformation.
Aug 18, 2021
TP237 – What’s Up With All of These Emails?
Reed Smith and Chris Boyer discuss how email service providers (i.e. Google, Microsoft, etc.) are using their platforms to improve email marketing effectiveness and the ways health systems are using emails to reach patients. They are joined by Jonathan Inman from Salesforce who shares how upcoming privacy changes to the Apple iOS will impact how to effectively measure email marketing efforts.
Aug 11, 2021
TP236 – The Intersection of Digital B2C and B2B Marketing
Chris Boyer and Reed Smith share how while each effort does have one striking difference (namely the audience type), digital marketing is hastening the convergence of these two efforts into interdependent efforts. They are joined by Brittney Hanson of Hailey Sault, who share how she works with her clients to converge these different strategies.
Jul 28, 2021
TP234 – The Solution to SEO Pollution is Dilution
In this episode, hosts Reed Smith and Chris Boyer share some of the later online reputation statistics, briefly dive into explaining how changes to the Google Search algorithm are rapidly changing and share tips on how organizations can engage in “suppression” tactics to improve their SEO standing.
Jul 14, 2021
TP232 – More Learning from Machine Learning and Artificial Intelligence
In this episode, hosts Reed Smith and Chris Boyer discuss what’s ahead for AI and Machine Learning in healthcare, how these tools can not only be used in clinical settings but also to support marketing, and they are joined by Abhi Sharma of Loyal Health who share how he is seeing AI and ML being used by health systems and some ways they can improve the overall patient experience.
May 26, 2021
TP225 – Rethinking our Marketing Strategy
In this episode, hosts Reed Smith and Chris Boyer shart the state of digital marketing in healthcare, seriously rethink the benefits of a SWOT analysis and share some actionable elements that every strategy should include. They are joined by Jackie Martin, digital marketing strategist, who shares her perspective on the best way healthcare marketers should build their strategies.