Aug 7, 2020
The TPS5 – Week of Aug 3 – Aug 7, 2020
Welcome to the TPS5 for the week of Aug 3 - Aug 7. This week: the changing perspective on testing accuracy, a significant merger in digital health, making telehealth’s expansion permanent and how marketers are leveling-up during the pandemic.
Aug 5, 2020
TP183 – The Digital Front Door is Neither the “Front” Nor a “Door”
While widely used in the healthcare digital marketing space, the term “digital front door” does not have a specific definition. In this episode, hosts Chris Boyer and Reed Smith are joined by Tom Cassels and attempt to define the “digital front door” and how health systems can begin thinking about the term in a succinct way.
Jul 29, 2020
TP182 – The New Role of the Digital Marketer
In this episode, Chris Boyer and Reed Smith discuss the changes to heatlhcare marketing and branding and how digital marketing has allowed us to accelerate to meet the new digital patient customer. They are joined by Chris Pace who shares first-hand how his digital team is supporting his health system in these abnormal times.
Jul 10, 2020
The TPS5 – Week of July 6-July 10, 2020
Welcome to the TPS5 for the week of June 29-July 3, 2020. This week: the concern around COVID-19 vaccinations, reimagining a contactless patient journey, Instagram overtaking Twitter as a news source and how marketing and HR partnerships can increase your brand.
Jul 8, 2020
TP179 – How Hard is it to Be Empathetic?
What is “empathy marketing” specifically and what is the best way for healthcare organizations to use it? Chris Boyer and Reed Smith explain the foundational elements needed to introduce empathy into marketing efforts and are joined by Steve Koch of Cast & Hue who shares how his agency partners with healthcare teams to use human centered design.
Jul 3, 2020
The TPS5 – Week of June 29-July 3, 2020
Welcome to the TPS5 for the week of June 29-July 3, 2020. This week: imagining the redesign of the EHR, rethinking crisis management in healthcare, why our industry lags in innovation, the importance of online reviews and telemedicine fatigue.
Jul 1, 2020
TP178 – (Best Of) The Evolving Marketing Department
With the rise of consumerism and the introduction of a whole suite of technology, healthcare marketing organizations must evolve. In this TouchPoint podcast, Chris Boyer and Reed Smith discuss the way healthcare marketing departments are changing and Rachel Neeley from Healthgrades shares about how precision marketing is enabling organizations to focus their efforts on business results.
Jun 24, 2020
TP177 – Humanizing Your Digital Efforts via Video
Video has always been an important way for organizations to communicate about their brand, services, patient testimonials and...
Jun 17, 2020
TP176 – Digital Content is Now More Important Than Ever
Throughout the pandemic, health systems have been increasingly aware of the rise in misinformation online and are using content marketing strategies to continue to be the authoritative source of healthcare information for their communities. Chris Boyer and Reed Smith discuss content marketing tips and trends and are joined by Nicole Latimer, CEO of Staywell, who discusses the role digital technology plays in health system content efforts.
Jun 10, 2020
TP175 – Open Innovation and Creativity in Changing Times
In this episode, hosts Reed Smith and Chris Boyer discuss the concept of “open innovation” and how health systems can create value through innovation and creativity. They are joined by expert Mark Morse, CEO and Chief Creative Officer of MorseKode, who shares a framework that brands can follow to evolve their brand expressions through changing times.
May 29, 2020
The TPS5 – Week of May 25-29, 2020
Welcome to the TPS5 for the week of May 25-29 2020. This week: the long-term impacts on healthcare due to the pandemic, GMB expanding local profiles, telemedicine or telehype(?) and the real threat to Facebook and Twitter
May 22, 2020
The TPS5 – Week of May 18-22, 2020
Welcome to the TPS5 for the week of May 18-22 2020. This week: ⅔ of hospital execs predict a slide in revenue, CMS star ratings may be enhanced by patient reviews, google new features will impact search marketing and every company must now become a digital health company.