Jun 16, 2021
TP228 – UX, PX and EX – User Experience Design for Healthcare
In this episode, hosts Reed Smith and Chris Boyer discuss the five essential elements of experience design, how these strategies can help to improve patient experience, and then are joined by Steve Koch, co-founder of Cast & Hue who shares how healthcare organizations should begin thinking about user experience, patient experience and employee experience as a contiguous effort.
Jun 9, 2021
TP227 – Live from HPRMS: Digital Marketing in the New Normal
Hosts Chris Boyer and Reed Smith share how leading organizations across the country view digital and the role it plays in 2021, discuss some of the top things that keep hospital digital marketers awake and night and learn how health systems are shifting their focus to address the challenges today.
Jun 2, 2021
TP226 – The 3 S’s of Your Content Strategy: SEO, Structure and Schema
Chris Boyer and Reed Smith discuss the importance of the three S’s of Content Strategy. They outline seven considerations for an SEO optimized content strategy and how structured data plays a role in content design. They are then joined by Martha Van Berkel, of SchemaApp, who shares ways she uses schema to help health systems with rebranding and physician engagement.
May 19, 2021
TP224 – The Pivot Into the New Normal
In this episode, hosts Reed Smith and Chris Boyer discuss a survey reporting on US consumer sentiment, discuss how hospitals can succeed as care evolves to digital and even ruminate about the end of the waiting room. They are joined by the hosts of the The Morning Fix by 510k Cafe podcast, Amy Shephed and Julie Dye, who share how medical technology companies are also shifting to address this new marketplace
May 12, 2021
TP223 – ICYMI: Retail Healthcare vs. Healthcare Consumerism
In this episode, hosts Reed Smith and Chris Boyer talk through healthcare consumerism changes, and how these shifts may run in conflict with the retail movement. They are joined by expert James A. Gardner, who shares his experience understanding the impacts retail healthcare is having on health systems across the country
May 5, 2021
TP222 – Contextualizing Content to Make Your Marketing Work
In this episode, hosts Chris Boyer and Reed Smith share ways marketers are leveraging content to drive marketing engagement, share content strategies that effectively support communication efforts and are joined by Eric Silberman of True North Custom about how he works with health systems to leverage content as part of their business strategies.
Apr 21, 2021
TP220 – Finding Innovation in Your Health System
In this episode, hosts Chris Boyer and Reed Smith discuss various ways innovation is occurring in health systems across the country. They are joined by Dr. Bonnie Clipper, healthcare innovator and host of Healthcare Soothsayers, who shares how innovation can come from all levels of the organization.
Apr 16, 2021
The TPS5 – Week of Apr 16, 2021
Welcome to the TPS5 for the week of Apr 16, 2021. This week: Is “Femtech” the next big thing in healthcare, 5 healthcare marketing legal cases, how anti-vaccination proponents inspire pro-vaccine social media effort, and Uber, PayPal and Walgreens introduce a vaccine access fund.
Apr 14, 2021
TP219 – The Multiple Business Models of a Health System
In this episode, hosts Chris boyer and Reed Smith discuss the elements of a business model and how to identify the type of model you should use - B2B, B2C, B2B2C - and how to optimize your marketing accordingly. They are joined by Greg Matthews, founder of HealthQuant and host of DataPoint, to discuss how organizations can best leverage their physician networks to help support your organization.
Apr 7, 2021
TP218 – This is Not Your Parent’s SEO – an Update for 2021
In this episode, hosts Reed Smith and Chris Boyer provide an update on some of the most significant changes in SEO for 2021. They are joined by Daisy-ree Quaker who shares her experience and expertise crafting content-marketing driven SEO strategies for hospitals across the country.
Mar 31, 2021
TP217 – Meeting the New Digital Consumer’s Expectations
In this episode, hosts Reed Smith and Chris Boyer discuss the elements of a good digital health experience, and are joined by Chris Gervais of Kyruus who shares how patient access solutions are evolving as we move to the post-pandemic normal.
Mar 24, 2021
TP216 – Rebounding in a Sustainable and Equitable Way
In this episode, hosts Chris Boyer and Reed Smith share how the healthcare lessons we learned from the pandemic are transforming our industry in new ways and health equity should remain top of mind. Sam Lippolis, telehealth consultant and expert, joins to discuss the recent advancements of virtual health and shares the “worst law about telemedicine.”