Feb 21, 2024
TP371 – Leadership Resilience Through Change
Reed Smith and Chris Boyer outline the unprecedented impacts in our space and share traits of agile organizations to help navigate this transformation. David Perry, of Bowstring Studios, joins to share his perspective on ways healthcare leaders could advance and thrive in our current-state.
Jan 31, 2024
TP368 – How Consumerism Is Challenging Healthcare Leadership
Reed Smith and Chris Boyer discuss the top ten issues that are keeping hospital leaders awake at night and weave these issues into the direct result of healthcare consumerism. Then, Marty Bonick, CEO or Ardent Healthcare, joins to discuss his perspective on how organizations can evolve a consumer-first approach, adapt to change, and the role innovation and technology plays in the modern health system.
Jan 24, 2024
TP367 – It’s the End of Search as We Know It (and I Feel Fine)
Chris Boyer and Reed Smith discuss some of the recent Google changes to the SEO algorithms, the knowledge graph and how user intent is changing. Then, industry-expert Carrie Liken from Yext joins to discuss how SGE - search generated experiences - will upend digital healthcare marketing as we know it.
Jan 17, 2024
TP366 – Do you Feel Disrupted?
Reed Smith and Chris Boyer outline five major disruptive trends and discuss how health systems need to prepare to be resilient through this disruption.
Dec 6, 2023
TP360 – Do Patients Want Access to Their Health Records?
Reed Smith and Chris Boyer discuss two recent studies that cast a light on if this has indeed occurred. Then they are joined by Chris Turner, of HealthBooksPlus, who shares his insights on the modern healthcare consumer and why it’s important to empower them with their medical records.
Nov 8, 2023
TP356: Live from #HCIC23
Chris Boyer as well as the panel of healthcare experts David Perry, John McKeever and Andrew Rainey as they discuss the importance of content strategy, best practices in measuring patient experience and the transformation of marketing.
Nov 1, 2023
TP355 – Are We Too Hardwired To Predict the Future?
Reed Smith and Chris Boyer discuss why making predictions for the future are hard - not only for our industry, but also for technology. They are joined by industry expert Quint Studer, co-founder of HealthCare Plus Solutions Group, who discuss how we have to advance from being hard-wired to being re-wired.
Oct 25, 2023
TP354 – Open vs. Closed AI Systems – Which is Better for Healthcare?
Reed Smith and Chris Boyer discuss the two different “worlds” of AI - open vs. closed systems, outlining use cases in healthcare for both and asking which is better for health systems. Then, Jeremy Rogers of IU Health joins and shares the journey he and his organization are taking with the adoption and acceptance fo AI - in both front and back of house applications.
Oct 18, 2023
TP353 – Analyzing the Customer Journey
Reed Smith and Chris Boyer discuss the different ways to analyze a customer-journey and share ways to use this to stay competitive.
Oct 4, 2023
TP351 – The Evolution of Digital Healthcare Consumerism
Chris Boyer and Reed Smith discuss the trends that have been driving this rise of consumerism and outline key milestones over the past 40 years. They are then joined by Kathy Divis and Mike Schneider of Greystone, who discuss how they’ve seen healthcare digital trends change over the years, and how they have developed the Healthcare Internet Conference (HCIC) to reflect these changes.
Sep 27, 2023
TP350 – The Dilemma of Digital Innovation
Chris Boyer and Reed Smith discuss The Innovator’s Dilemma and the ten arguments it poses, reflecting on how they reflect on our current state industry. They are joined by Kamal Jethwani of Decimal.Health, who shares his experience with helping provider systems, digital health companies, and even pharma and medical device organizations embrace and adopt innovation and the long-lasting impacts it can provide our industry.
Sep 20, 2023
TP349 – The Three Digital Strategies in Healthcare: Transformation, Experience and Innovation
Reed Smith and Chris Boyer explore the three pivotal digital strategies in healthcare: Transformation, Experience, and Innovation, offering insights into how these strategies are reshaping organizations and the industry.