Jun 22, 2022
TP284 – Marketing Is Like Communications (or Is It the Other Way Round?)
Chris Boyer and Reed Smith discuss the differences (or similarities) between marketing and communications. They are joined by David Shiffrin of Jarrard Inc., who shares insights from their latest National Healthcare Survey.
May 25, 2022
TP277 – An #HMPS22 Round-up
Chris Boyer and Reed Smith reflect back on the most recent Healthcare Marketing and Physician Strategy Summit, and share insights that were discussed including improving ways teams work together, approaches to digital transformation and content, as well as how to better engage our employees through communication and content. Kirsten Lecky from WriterGirl joins to share her experience working with health systems on building effective and authentic internal communications strategies.
Sep 29, 2021
TP243 – A Bias Against Generational Bias in Healthcare
Reed Smith and Chris Boyer discuss essential tips managing these differences in the workplace, how bias can impact employee trust and even how generational stereotypes are finding their way into marketing and communications. Meagan Johnson shares her perspective on how to overcome false perceptions on how generations work together.
Apr 28, 2021
TP221 – Staffing the Marketing Department for The New Normal
In this episode, hosts Chris Boyer and Reed Smith discuss the changing role of marketing and those important roles that need to be filled within the marketing department. Friend of the show, fellow podcaster and educator Bobby Rettew joins to share ways healthcare organizations can partner with local universities to ensure they are developing the right skill sets in students today to ensure they can effectively become the future employee of tomorrow.
Mar 12, 2021
The TPS5 – Week of Mar 12, 2021
Welcome to the TPS5 for the week of Mar 12, 2021. This week: the future of health passports, the indispensable strategy in vaccine communications, healthcare marketing conferences, and making CTA’s more accessible.
Mar 3, 2021
TP213 – How the Vaccine is Strengthening Marketing’s Role in Communications
Reed Smith and Chris Boyer discuss how COVID vaccination efforts leveraging traditional marketing tactics, including developing personas, targeted messaging, and creating KPIs. They are joined by Tim Stewart of Jarrard Inc., who shares experiences and best-practices from working with health organizations across the country on vaccine communications.
Mar 27, 2020
The TPS5 – Week of March 23, 2020
Welcome to the TPS 5 for the week of March 23. TPS5 is a weekly recap of the...
Mar 25, 2020
TP164 – Marketing During a Public Health Crisis
As hospitals and health systems are dealing with an unprecedented health crisis, the need for communications is critical....
Jan 29, 2020
TP156 – Demystifying the Difference between Accessibility and Usability
Digital professionals in health systems are aware of the importance of accessibility and usability, but often the two...
Jan 15, 2020
TP154 – Breaking Down the Buzz of Agile Marketing
The term “agile marketing” is gaining momentum in health system marketing suites. In this episode, hosts Chris Boyer...
Jan 1, 2020
TP152 – 2019 Listener Choice Awards
In the annual Listener Choice Awards show, hosts Reed Smith and Chris Boyer reflect back on 2019, sharing...
Nov 6, 2019
TP144 – Live from #HCIC19 (a Discussion on Digital Transformation)
Recorded in Orlando, Florida at the 23rd Annual Healthcare Internet Conference, hosts Reed Smith and Chris Boyer discuss...