TP97 – Is Social Media Relevant to Your Brand?

Touch Point Podcast
Touch Point Podcast
TP97 - Is Social Media Relevant to Your Brand?

Hospital and health system marketers realize that social media is an important part of their digital efforts, but given the recent shift in social platforms to a “pay to play” model, are we overstating the importance they have on your brand? In this episode, hosts Chris Boyer and Reed Smith analyze the positive and negative impacts that social media can have on your brand, and are then joined by Cynthia Manley from Vanderbilt University Medical Center, in which she shares how their organization views social as a critical tool to engage and communicate with their customers, physicians and staff.

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder