Jan 29, 2021
The TPS5 – Week of Jan 29, 2021
Welcome to the TPS5 for the week of Jan 29, 2021. This week: AI can make health care fairer, how brands can help with vaccine awareness, recharge room redesigns, how intelligent efficiency to improve patient care.
Dec 18, 2020
The TPS5 – Week of Dec 17, 2020
Welcome to the TPS5 for the week of Dec 17. This week: solving the 8 second rule for healthcare brands, how the pandemic has forced improvements to social media misinformation handling, breaking the glass ceiling in healthcare technology, Amazon’s telehealth business, and more.
Oct 7, 2020
TP192 – NPS, PX and CSAT – How to Measure VoC
Hosts Chris Boyer and Reed Smith discuss the common ways hospital systems attempt to measure Voice of Customer (VoC), including Net Promoter Score (NPS), Customer Satisfaction metrics (including Press Gainey and NRC data), and Consumer Effort Scores (CES). They are joined by Dan Reilly, Senior Vice President at SMS Research Advisors, who share how he works with health systems in understanding the effective ways to use NPS to understand their market.
Sep 30, 2020
TP191 – Leveraging Our Opportunity of Trust: a Conversation With Isaac Squyres
Hosts Chris Boyer and Reed Smith are joined by Isaac Squyres, partner at Jarrard Inc. to discuss their most recent National Coronavirus Online Survey, including implications and opportunities for health systems to communicate effectively about the coronavirus vaccine, leverage trust and engage their employees.
Jul 29, 2020
TP182 – The New Role of the Digital Marketer
In this episode, Chris Boyer and Reed Smith discuss the changes to heatlhcare marketing and branding and how digital marketing has allowed us to accelerate to meet the new digital patient customer. They are joined by Chris Pace who shares first-hand how his digital team is supporting his health system in these abnormal times.
Jun 24, 2020
TP177 – Humanizing Your Digital Efforts via Video
Video has always been an important way for organizations to communicate about their brand, services, patient testimonials and...
Jun 10, 2020
TP175 – Open Innovation and Creativity in Changing Times
In this episode, hosts Reed Smith and Chris Boyer discuss the concept of “open innovation” and how health systems can create value through innovation and creativity. They are joined by expert Mark Morse, CEO and Chief Creative Officer of MorseKode, who shares a framework that brands can follow to evolve their brand expressions through changing times.
May 6, 2020
TP170 – How Brands Can Respond In a Public Health Crisis
At the onset of our public health crisis, it seemed that many brands began advertising in similar ways,...
Dec 12, 2018
TP97 – Is Social Media Relevant to Your Brand?
Hospital and health system marketers realize that social media is an important part of their digital efforts, but...
May 16, 2018
TP67 – How the Digital Experience Impacts Brand
Branding is important for organizations of all sizes because it helps to define their value, gives employees direction...