TP95 – Building a Culture of Failure

TP95 – Building a Culture of Failure

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Are we failing enough? In this episode, hosts Chris Boyer and Reed Smith discuss how building a culture of failure is an important component of developing a growth mindset, and how hospital and health system marketers are using digital strategies to build a framework that embraces failing forward. They also interview Jess Columbo, CEO of MedEd Digital, in which she shares her  “fail-case” of a fund-raising campaign that went awry, and the lessons she learned from the experience.

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder