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In hospitals and health systems, the concept of “decision support” is often restricted for clinical areas. In this episode, hosts Chris Boyer and Reed Smith expand on this concept to explore ways marketing (and digital marketing) can be used to help support consumers and patients throughout the customer journey. They share challenges with developing online decision support systems and also explore ways to maximize Shared Decision Making (SDM) in marketing. Sheetal Shah, Vice President of SymphonyRM, joins the episode to discuss Next Best Actions (NBAs) and his experience working with health systems in implementing solutions crossing marketing, access, patient experience and finance.
Mentions from the Show:
- Clinical Decision Support definition
- Understanding the Basics of Clinical Decision Support Systems
- Next-best-action marketing
- Challenges to measuring and achieving shared decision‐making in practice
- Dartmouth Hitchcock online resource for Shared Decisions Making
- Ask Me 3: Good Questions for Your Good Health
- SymphonyRM.com
- Sheetal Shah on LinkedIn
