Jul 21, 2021
TP233 – Can Big Tech Companies Fix the Misinformation Pandemic?
Reed Smith and Chris Boyer discuss the current conversations on the role social media plays in moderating medical misinformation, how the big tech companies are responding, and how health systems are attempting to leverage their trust in creating authoritative content. They are joined by Dr. Bryan Vartabedian who shares the role physicians can play.
Jun 9, 2021
TP227 – Live from HPRMS: Digital Marketing in the New Normal
Hosts Chris Boyer and Reed Smith share how leading organizations across the country view digital and the role it plays in 2021, discuss some of the top things that keep hospital digital marketers awake and night and learn how health systems are shifting their focus to address the challenges today.
Dec 9, 2020
TP201 – Reschooling Our Thoughts On Online Medical Education
The rapid adoption of digital technologies due to the pandemic has impacted many aspects of the healthcare industry. Chris Boyer and Reed Smith explore how medical education is transforming. From higher ed, to medical schools and residencies, they discuss trends that can impact the future of healthcare education. They are joined by expert Steven Haimowitz, CEO of HealthCourse and RealCME.
Nov 13, 2020
The TPS5 – Week of Nov 13, 2020
Welcome to the TPS5 for the week of Nov 13. This week: when should health systems invest in new tech, paying doctors to use AI algorithms, Amazon Alexa helping aging family members, and how hospitals must embrace digital.
Oct 28, 2020
TP195 – Leveraging Community Outreach During a Pandemic
n this episode, hosts Reed Smith and Chris Boyer discuss the traditional role that community outreach has played in the past, the role of health IT in the future of community outreach, and even discuss ways to build equity into your outreach efforts. They are joined by Evan Brandoff of LeagueSide who shares how he works with organizations in leveraging youth sports as an important part of community outreach.
Sep 26, 2018
TP86 – Consumer Online Decision-Support
In hospitals and health systems, the concept of “decision support” is often restricted for clinical areas. In this...
Aug 15, 2018
TP80 – A Telemedicine Tell-All
In this age of consumerism and enhancing access for patients, many hospitals and health systems are turning to...
Jun 6, 2018
TP70 – Using Digital to Engage Referring Physicians
While not typically a focus of digital marketing, it has become increasingly important for health systems to develop...
Apr 26, 2018
Physician Burnout – The Hidden Epidemic – Interview with Sasha Shillcutt
Physician burnout is this medical generation’s hidden epidemic. With increasing demands for quality and performance, the cost is...
Apr 18, 2018
TP63 – Technology’s Impact on the Public Physician
There has been a significant and evolving change in the work of healthcare professionals, driven be the role...