TP84 – The Audience is a Segment

TP84 – The Audience is a Segment

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How hospitals and health systems engage in targeted communications and marketing, they use a variety of tools to help them understand their audiences better. In this episode, hosts Reed Smith and Chris Boyer explore how organizations are using market segmentation – along with personas and personalization – to improve their go-to-market strategies. In our expert interview, we are joined by Suzanne Hendery, Chief Marketing Officer at Renown Health, and Linda MacCracken, Sr. Principal of Customer Engagement at Accenture in which they share how their approach to segmentation helped to shape the way they engaged with a critical audience in their market.

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Chris Boyer

Chris Boyer

Digital strategist for health care/health systems. Principal, @chrisboyer LLC. Mayo Clinic Social Media Network Platinum Fellow. Co-host:

Reed Smith

Digital Tech Consultant to Hospitals & Healthcare Orgs. Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns Founder