Mar 17, 2021
TP215 – Getting Your Hands Out of the Cookie Jar
In this episode, hosts Chris Boyer and Reed Smith discuss marketing in a cookie-less world, share ways that digital marketers can shift their digital marketing in response and then are joined by Ahava Leibtag of Aha Media who shares how her organization went one step further and eliminated gated content as part of their digital marketing strategy.
Apr 8, 2020
TP166 – The Crisis Consumer and Your Online Presence
In a time of crisis, people react differently to how they search for information, as well as their...
Sep 12, 2018
TP84 – The Audience is a Segment
How hospitals and health systems engage in targeted communications and marketing, they use a variety of tools to...