TP79 – The Demise of Ad Agencies

Touch Point Podcast
Touch Point Podcast
TP79 - The Demise of Ad Agencies

With the advancements of advertising and marketing in hospitals and health systems over the last decade has had tremendous impacts – both within the organization as well as with the agencies they partner with. In this episode, Reed Smith and Chris Boyer talk through the trends and advancements of marketing and advertising, and how these have presented unique challenges for agencies to transform themselves at the risk of losing relevancy. This episode also features an expert interview with Stephen Moegling, Senior Vice President at Hailey Sault, in which he shares first-hand experience at how agencies have evolved to better support their clients’ needs.

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder