Feb 24, 2021
TP212 – Going After the Click: the State of Digital Advertising in 2021
In this episode, hosts Reed Smith and Chris Boyer review the state of digital advertising via a recent 2021 digital advertising trends report. They are joined by Anthony Matyjaszewski of the Network Advertising Initiative (NAI) who explains the guidelines his organization has created to help guide health systems in their healthcare marketing efforts.
Mar 13, 2019
TP110 – “Live” from SXSW 2019
This week, hosts Reed Smith and Chris Boyer share, via a series of interviews, experiences and ideas from...
Jan 9, 2019
TP101 – Finding the Right Digital Advertising Mix
For hospital and healthcare marketers, the challenge of determining the right balance of online advertising spend is challenging....
Nov 14, 2018
TP93 – The Perils of Website Design
Based on a listener request, the second “live” recording live from the Healthcare Internet Conference is an insightful...
Oct 31, 2018
TP91 – Marketing Data Fluency
Hospital and health system marketers are facing more and more pressure to measure and track their efforts. The...
Oct 3, 2018
TP87 – Google Translate, Don’t Fail Me Now!
Over 55 percent of website content worldwide is written in English. For hospitals and health systems, this can...
Aug 8, 2018
TP79 – The Demise of Ad Agencies
With the advancements of advertising and marketing in hospitals and health systems over the last decade has had...
Feb 21, 2018
TP55 – Pixels and Vertical Videos: Is Facebook Forcing Us to Advertise Correctly?
Recent changes to the Facebook News Feed algorithm are forcing hospitals and health systems to rethink their approach...