TP139 – Why is Digital Strategy So Hard?

TP139 – Why is Digital Strategy So Hard?
Marketing

 
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In hospitals and health systems, it is often a struggle for a digital technologist to remain strategic. Perhaps this is why 70% of all digital transformation efforts don’t reach their goals. In this episode, hosts Reed Smith and Chris Boyer discuss the challenges of being strategic, common reasons why digital projects fail and steps digital professionals can’t skip when launching digital projects. They are joined by Jackie Martin, principal at Brand Strategy, in which she shares ways in which health systems can document their brand strategy and vision. 

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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