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Hospitals are eager to use marketing automation as part of their technology stack, but are they doing so correctly? In this episode, hosts Chris Boyer and Reed Smith discuss the history of the marketing automation and share 11 use-cases on how health systems can apply this technology effectively in their efforts. They are joined by Dana Cutter, Sr. Solutions Consultant for Marketo, in which he shares how he helps organizations extend this tool outside the marketing suite to support important business strategies.
Mentions from the Show:
- Defining Marketing automation
- Brief History of Marketing Automation
- 11 Best Examples of B2C Marketing Automation
- Tips for Avoiding These 9 Marketing Automation Mistakes
- Acquisition, Experience & Growth: Why Marketing Automation is More Than Just Marketing
- Dana Cutter on LinkedIn
- Dana Cutter email
- Marketo.com
