TP83 – Keep Calm, the Community Moderator is Here

Touch Point Podcast
Touch Point Podcast
TP83 - Keep Calm, the Community Moderator is Here

As healthcare marketing continues to extend past simply promotion to building engaging and loyal audiences, the responsibility of community management is becoming more important than ever. In this episode, Reed Smith and Chris Boyer discuss the four types of online communities and share the best characteristics of a good community manager. They are joined by Dan Hinmon, principal at Hive Strategies and expert on implementing Facebook communities for hospitals in which he shares tips on how to effectively build an online social media community.

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder