TP59 – A CIO and a CMO walk into a Hospital…

Marketing
Marketing
TP59 - A CIO and a CMO walk into a Hospital…
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In this episode, hosts Chris Boyer and Reed Smith are joined by John Mason, founder of Oakhorn Solutions and upcoming host of The Connected Hospital podcast, to discuss the role of the CIO within hospitals and health systems. Over the last two decades, the concerns CIOs have had about safety and privacy have become more complex, and now the definition of the “connected hospital” has grown to include data interoperability, clinical optimization and putting the connected patient at the forefront of our efforts. The hosts also discuss how IT and marketing are now becoming important and necessary partners to approach digital consumerism.  

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

John Mason

With three decades leading a variety of organizations, from leading soldiers to managing the expectations of Boards. John has honed his leadership skills in a variety of environments, making him quickly adaptable to a variety of situations and personalities.

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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