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It seems natural that philanthropy is a significant component of non-profit health systems – but how does digital play a part? In this episode, hosts Chris Boyer and Reed Smith discuss how digital is impacting the way donors interact with hospital foundations, from the psychological shift to crowdfunding to the digital tools used in modern fundraising efforts. They are joined by Jean Hitchcock, president of Hitchcock Marketing & Communications, in which she shares her experience helping health systems stay ahead of these trends and how development teams can benefit from partnering with marketing teams.
Mentions from the Show:
- GoFundMe CEO: One-Third of Site’s Donations Are to Cover Medical Costs
- Giving Statistics – CharityNavigator.org
- Hospital & Health Conversion Foundations – stakeholderhealth.org
- Why Smaller Donations Are One of 2019’s Biggest Online Fundraising Trends
- 5 Digital Fundraising Trends to Watch for in 2019
- Jean Hitchcock on LinkedIn
- Hitchcock Marketing & Communications
- SHSMD Connections 2019
- 2019 Mayo Clinic Social Media Network Annual Conference
- 2019 Healthcare Internet Conference
