Oct 6, 2021
TP244 – Social Media: Friend or Foe?
Is engagement really the best measurement of social media? Reed Smith and Chris Boyer discuss how social platforms have evolved, the influence they have on our mental health and the relevancy to marketing and communication. They also contextualize the disturbing news about Facebook and some key takeaways that can influence a health system’s social media strategies. They are joined by Dr. Farris Timimi of Mayo Clinic, who shares his perspective on whether Facebook is too big to fail.
Apr 30, 2021
The TPS5 – Week of Apr 30, 2021
Welcome to the TPS5 for the week of Apr 30, 2021. This week: Patient navigators go mainstream, how the pandemic is changing the future of healthcare work, Facebook targeting vulnerable communities with vaccine messaging and women over 50 spearheading vaccine rollouts.
Apr 2, 2021
The TPS5 – Week of Apr 2, 2021
Welcome to the TPS5 for the week of Apr 2, 2021. This week: Has Facebook gone too far, Walmart Health’s CEO is leaving, patients getting weary of automated outreach and four health tech trends to watch.
Feb 24, 2021
TP212 – Going After the Click: the State of Digital Advertising in 2021
In this episode, hosts Reed Smith and Chris Boyer review the state of digital advertising via a recent 2021 digital advertising trends report. They are joined by Anthony Matyjaszewski of the Network Advertising Initiative (NAI) who explains the guidelines his organization has created to help guide health systems in their healthcare marketing efforts.
Dec 4, 2020
The TPS5 – Week of Dec 4, 2020
Welcome to the TPS5 for the week of Dec 4. This week: putting doctors are the center of health care tech, Facebook’s latest attempt to fight vaccine misinformation is not enough, how data is needed for value-based care, and elevating experience to fuel growth.
Oct 16, 2020
The TPS5 – Week of Oct 16, 2020
Welcome to the TPS5 for the week of Oct 16. This week: Helping healthcare providers understand AI better, expanding telehealth services under Medicare, Press Gainey expanding their hold on online reputation, Facebook banning anti-vaccination ads and more!
Oct 9, 2020
The TPS5 – Week of Oct 9, 2020
Welcome to the TPS5 for the week of Oct 9. This week: Tech giants entering the insurance market, the rise in the cost of telehealth, effective governance, and using Google Docs to educate about COVID.
Oct 2, 2020
The TPS5 – Week of Oct 2, 2020
Welcome to the TPS5 for the week of Oct 2. This week: Pinterest manages health misinformation better than Facebook, people want their own health data, three trends in healthcare content marketing, and new insight metrics for Google My Business.
Sep 25, 2020
The TPS5 – Week of Sep 24, 2020
Welcome to the TPS5 for the week of Sep 24th. This week: the pandemic has pushed U.S health into a tech revolution, why listing management is complex, paying people to work out with the Apple Watch, Facebook last in digital trust, and how Vanderbilt is making a dent in healthcare.
Sep 11, 2020
The TPS5 – Week of Sep 11, 2020
Welcome to the TPS5 for the week of Sep 11th. This week: Facebook’s algorithm is a major public health threat, digital health can impact aging in place, smart hospitals, the lag in the rebound of in-person visits to clinics, and the problem with policing doctors on social media.
May 29, 2020
The TPS5 – Week of May 25-29, 2020
Welcome to the TPS5 for the week of May 25-29 2020. This week: the long-term impacts on healthcare due to the pandemic, GMB expanding local profiles, telemedicine or telehype(?) and the real threat to Facebook and Twitter
May 27, 2020
TP173 – The Ongoing Importance of Online Reviews
A recent survey published in JAMA indicated that online patient ratings can add actionable content to CMS surveys...