Feb 24, 2021
TP212 – Going After the Click: the State of Digital Advertising in 2021
In this episode, hosts Reed Smith and Chris Boyer review the state of digital advertising via a recent 2021 digital advertising trends report. They are joined by Anthony Matyjaszewski of the Network Advertising Initiative (NAI) who explains the guidelines his organization has created to help guide health systems in their healthcare marketing efforts.
Dec 4, 2020
The TPS5 – Week of Dec 4, 2020
Welcome to the TPS5 for the week of Dec 4. This week: putting doctors are the center of health care tech, Facebook’s latest attempt to fight vaccine misinformation is not enough, how data is needed for value-based care, and elevating experience to fuel growth.
Oct 16, 2020
The TPS5 – Week of Oct 16, 2020
Welcome to the TPS5 for the week of Oct 16. This week: Helping healthcare providers understand AI better, expanding telehealth services under Medicare, Press Gainey expanding their hold on online reputation, Facebook banning anti-vaccination ads and more!
Oct 9, 2020
The TPS5 – Week of Oct 9, 2020
Welcome to the TPS5 for the week of Oct 9. This week: Tech giants entering the insurance market, the rise in the cost of telehealth, effective governance, and using Google Docs to educate about COVID.
Oct 2, 2020
The TPS5 – Week of Oct 2, 2020
Welcome to the TPS5 for the week of Oct 2. This week: Pinterest manages health misinformation better than Facebook, people want their own health data, three trends in healthcare content marketing, and new insight metrics for Google My Business.
Sep 25, 2020
The TPS5 – Week of Sep 24, 2020
Welcome to the TPS5 for the week of Sep 24th. This week: the pandemic has pushed U.S health into a tech revolution, why listing management is complex, paying people to work out with the Apple Watch, Facebook last in digital trust, and how Vanderbilt is making a dent in healthcare.
Sep 11, 2020
The TPS5 – Week of Sep 11, 2020
Welcome to the TPS5 for the week of Sep 11th. This week: Facebook’s algorithm is a major public health threat, digital health can impact aging in place, smart hospitals, the lag in the rebound of in-person visits to clinics, and the problem with policing doctors on social media.
May 29, 2020
The TPS5 – Week of May 25-29, 2020
Welcome to the TPS5 for the week of May 25-29 2020. This week: the long-term impacts on healthcare due to the pandemic, GMB expanding local profiles, telemedicine or telehype(?) and the real threat to Facebook and Twitter
May 27, 2020
TP173 – The Ongoing Importance of Online Reviews
A recent survey published in JAMA indicated that online patient ratings can add actionable content to CMS surveys...
Apr 22, 2020
TP168 – Medical Misinformation’s Impact on Public Health
Provider systems have always tried to be the convenor of authoritative healthcare content for their communities – and...
Nov 13, 2019
TP145 – Is Facebook Too Big To Fail?
Imagine if Facebook was no longer part of your social media strategy…this is the scenario hosts Chris Boyer...
Feb 21, 2018
TP55 – Pixels and Vertical Videos: Is Facebook Forcing Us to Advertise Correctly?
Recent changes to the Facebook News Feed algorithm are forcing hospitals and health systems to rethink their approach...