TP221 – Staffing the Marketing Department for The New Normal

Touch Point Podcast
Touch Point Podcast
TP221 - Staffing the Marketing Department for The New Normal

As healthcare organizations begin to embrace the “new normal” in the post-pandemic world, marketing leadership is faced with managing a number of changing realities. Not only has consumer expectations changed, and the marketing landscape significantly changed, the roles and responsibilities within a marketing department have also evolved to meet the current state. In this episode, hosts Chris Boyer and Reed Smith discuss the changing role of marketing and those important roles that need to be filled within the marketing department. Friend of the show, fellow podcaster and educator Bobby Rettew joins to share ways healthcare organizations can partner with local universities to ensure they are developing the right skill sets in students today to ensure they can effectively become the future employee of tomorrow. 

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder