TP164 – Marketing During a Public Health Crisis

Touch Point Podcast
Touch Point Podcast
TP164 - Marketing During a Public Health Crisis

As hospitals and health systems are dealing with an unprecedented health crisis, the need for communications is critical. But what does this mean for health system marketing? In this episode, hosts Chris Boyer and Reed Smith discuss the impact of marketing strategies for hospitals and healthcare systems, and how now is the time (more than ever) for us to evolve to “big M” marketing.. They are joined by Chris Hemphill from SymphonyRM who describes how he is working with marketers to help them use data to understand patients’ needs and guide them to making meaningful healthcare decisions. 

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder