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Based on a listener request, the second “live” recording live from the Healthcare Internet Conference is an insightful conversation of how health systems and academic medical centers have approached a website redesign effort. Topics range from exploring the business drivers behind the website change, understanding website user’s needs, and developing an information architecture that can support both patients and healthcare professionals. In this episode, hosts Chris Boyer and Reed Smith are joined by four other digital marketing experts, Andy Gradel, Adam Lee, Tauffyt Aguilar and Mark Mistysyn in which they share how they developed their websites for their health systems.
