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The term “digital front door” has been been often used in healthcare – by those in marketing, patient experience, IT, patient access and many other departments within a hospital. But what does it actually mean? In this episode, hosts Chris Boyer and Reed Smith explore how the digital front door is defined, what tools and strategies make up a front-door strategy and how to structure different approaches dependent upon the audiences impacted. Also featuring an expert interview from Blake Long, Director of Marketing Technology & Strategy at UnityPoint Health, in which he describes how he has built a digital front door strategy that serves potential patients seeking care.
