Defining the New Digital Front Door

  • Sep 13, 2018

Defining the New Digital Front Door

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With 77% of consumers searching online before making an appointment with a provider, healthcare marketers are building the “digital front door” to help engage and acquire them. But what does a digital strategy look like for this when there are multiple touchpoints a consumer could experience before selecting a provider?

In the second episode of That’s What They Said, brought to you exclusively by Binary Fountain, we interview Grace Jones, Consumer Brand Manager for Dayton Children’s HospitalBlake Long, Director, Marketing Technology and Strategy of UnityPoint Health, and Aaron Clifford, Senior Vice President of Marketing at Binary Fountain on how hospitals and health systems are developing the digital front door.

This episode is made possible by our sponsors. Thank you!

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Chris Boyer

Director, Digital Strategy & Analytics, M Health/Fairview Health. Principal, @chrisboyer LLC. Co-host

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder