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Google’s recent announcement to move away from third-party cookies sent a signal to digital marketers everywhere to rethink the way they are tracking customer behavior. In this episode, hosts Chris Boyer and Reed Smith discuss marketing in a cookie-less world, share ways that digital marketers can shift their digital marketing in response and then are joined by Ahava Leibtag of Aha Media who shares how her organization went one step further and eliminated gated content as part of their digital marketing strategy.
