Oct 13, 2021
TP245 – How Do People Find a Doctor Online?
Chris Boyer and Reed Smith walk through the various stages of selecting a doctor, and share research on how to optimize the user experience. They are joined by Martha van Berkel of SchemaApp, who shares how organizations should leverage structured data and schema to ensure physician profiles are optimized for online searches.
Jul 28, 2021
TP234 – The Solution to SEO Pollution is Dilution
In this episode, hosts Reed Smith and Chris Boyer share some of the later online reputation statistics, briefly dive into explaining how changes to the Google Search algorithm are rapidly changing and share tips on how organizations can engage in “suppression” tactics to improve their SEO standing.
Jun 2, 2021
TP226 – The 3 S’s of Your Content Strategy: SEO, Structure and Schema
Chris Boyer and Reed Smith discuss the importance of the three S’s of Content Strategy. They outline seven considerations for an SEO optimized content strategy and how structured data plays a role in content design. They are then joined by Martha Van Berkel, of SchemaApp, who shares ways she uses schema to help health systems with rebranding and physician engagement.
Apr 7, 2021
TP218 – This is Not Your Parent’s SEO – an Update for 2021
In this episode, hosts Reed Smith and Chris Boyer provide an update on some of the most significant changes in SEO for 2021. They are joined by Daisy-ree Quaker who shares her experience and expertise crafting content-marketing driven SEO strategies for hospitals across the country.
Mar 31, 2021
TP217 – Meeting the New Digital Consumer’s Expectations
In this episode, hosts Reed Smith and Chris Boyer discuss the elements of a good digital health experience, and are joined by Chris Gervais of Kyruus who shares how patient access solutions are evolving as we move to the post-pandemic normal.
Mar 17, 2021
TP215 – Getting Your Hands Out of the Cookie Jar
In this episode, hosts Chris Boyer and Reed Smith discuss marketing in a cookie-less world, share ways that digital marketers can shift their digital marketing in response and then are joined by Ahava Leibtag of Aha Media who shares how her organization went one step further and eliminated gated content as part of their digital marketing strategy.
Sep 4, 2020
The TPS5 – Week of Sep 4, 2020
Welcome to the TPS5 for the week of Sep 4th. This week: the failure of contact tracing in the US, Google release COVID-19 search terms, the next-normal health care consumer, is your website ready for telehealth traffic, and why the customer journey doesn’t exist.
Apr 15, 2020
TP167 – The Evolution of Digital Advertising
Digital advertising (PPC, display ads, social media advertising) has played a traditional role in health system marketing –...
Aug 7, 2019
TP131 – Think Globally, But Do Digital Locally
We often hear that healthcare is local. In this episode, hosts Reed Smith and Chris Boyer discuss how...
Jan 9, 2019
TP101 – Finding the Right Digital Advertising Mix
For hospital and healthcare marketers, the challenge of determining the right balance of online advertising spend is challenging....