Apr 7, 2021
TP218 – This is Not Your Parent’s SEO – an Update for 2021
In this episode, hosts Reed Smith and Chris Boyer provide an update on some of the most significant changes in SEO for 2021. They are joined by Daisy-ree Quaker who shares her experience and expertise crafting content-marketing driven SEO strategies for hospitals across the country.
Mar 31, 2021
TP217 – Meeting the New Digital Consumer’s Expectations
In this episode, hosts Reed Smith and Chris Boyer discuss the elements of a good digital health experience, and are joined by Chris Gervais of Kyruus who shares how patient access solutions are evolving as we move to the post-pandemic normal.
Mar 17, 2021
TP215 – Getting Your Hands Out of the Cookie Jar
In this episode, hosts Chris Boyer and Reed Smith discuss marketing in a cookie-less world, share ways that digital marketers can shift their digital marketing in response and then are joined by Ahava Leibtag of Aha Media who shares how her organization went one step further and eliminated gated content as part of their digital marketing strategy.
Sep 4, 2020
The TPS5 – Week of Sep 4, 2020
Welcome to the TPS5 for the week of Sep 4th. This week: the failure of contact tracing in the US, Google release COVID-19 search terms, the next-normal health care consumer, is your website ready for telehealth traffic, and why the customer journey doesn’t exist.
Apr 15, 2020
TP167 – The Evolution of Digital Advertising
Digital advertising (PPC, display ads, social media advertising) has played a traditional role in health system marketing –...
Aug 7, 2019
TP131 – Think Globally, But Do Digital Locally
We often hear that healthcare is local. In this episode, hosts Reed Smith and Chris Boyer discuss how...
Jan 9, 2019
TP101 – Finding the Right Digital Advertising Mix
For hospital and healthcare marketers, the challenge of determining the right balance of online advertising spend is challenging....