Nov 24, 2021
TP251 – ICYMI: The High Stakes of Digital Marketing In Healthcare
Hosts Reed Smith and Chris Boyer discuss the important role digital marketing has in a purpose-driven industry, and digital tools are not only smart for business but also help us better understand our patients and improve their care. They are joined by Brian Q. Davis, SVP at Scorpion Healthcare in which he shares the importance of building a digital philosophy.
Oct 13, 2021
TP245 – How Do People Find a Doctor Online?
Chris Boyer and Reed Smith walk through the various stages of selecting a doctor, and share research on how to optimize the user experience. They are joined by Martha van Berkel of SchemaApp, who shares how organizations should leverage structured data and schema to ensure physician profiles are optimized for online searches.
Jul 7, 2021
TP231 – ICYMI: Omnichannel Marketing and the Engaged Consumer
Hosts Chris Boyer and Reed Smith discuss the importance of omnichannel marketing (and how it differs from multi-channel marketing) and the “omnichannel patient.” They are joined by author and tech expert, Amber Mac, who shares four trends that are influencing the engaged consumer.
Jun 18, 2021
The TPS5 – Week of June 18, 2021
Welcome to the TPS5 for the week of June 18, 2021. This week: What makes innovating in health tech so tricky, what if doctors were always watching and never there, the threat of ransomware still looms large the the demise of browser cookies is an opportunity for digital marketing.
Jun 9, 2021
TP227 – Live from HPRMS: Digital Marketing in the New Normal
Hosts Chris Boyer and Reed Smith share how leading organizations across the country view digital and the role it plays in 2021, discuss some of the top things that keep hospital digital marketers awake and night and learn how health systems are shifting their focus to address the challenges today.
Mar 31, 2021
TP217 – Meeting the New Digital Consumer’s Expectations
In this episode, hosts Reed Smith and Chris Boyer discuss the elements of a good digital health experience, and are joined by Chris Gervais of Kyruus who shares how patient access solutions are evolving as we move to the post-pandemic normal.
Mar 17, 2021
TP215 – Getting Your Hands Out of the Cookie Jar
In this episode, hosts Chris Boyer and Reed Smith discuss marketing in a cookie-less world, share ways that digital marketers can shift their digital marketing in response and then are joined by Ahava Leibtag of Aha Media who shares how her organization went one step further and eliminated gated content as part of their digital marketing strategy.
Jan 13, 2021
TP206 – A Conversation About Conversational Marketing
In this episode, hosts Chris Boyer and Reed Smith discuss key elements and advantages of conversational marketing, including highlighting examples applicable to healthcare. They are joined by Brian Gresh, president of Loyal Health, who shares his experience using chatbots with health systems to build personalized experiences.
Dec 2, 2020
TP200 – We Had a Little Fun Along the Way (a Retrospective Look at Our First 200 Episodes)
In this milestone podcast, hosts Chris Boyer and Reed Smith look back at the first 199 episodes of the Touch Point podcast.
Sep 16, 2020
TP189 – The Looming Digital Mental Health Crisis
In this episode, hosts Reed Smith and Chris Boyer discuss how digital mental health solutions can have a significant impact on addressing this secondary crisis. They are joined by Alexandra Drane, CEO and Co-founder of Rebel Health/ARCHANGELS who share the results of a recent CDC study that sheds new light on the mental health crisis is tightly linked to coronavirus pandemic
Mar 18, 2020
TP163 – Boosting the Impact of Your Online CV
The role of the online CV (or resume) is critical for medical professionals in hospitals and health systems...