Mar 17, 2021
TP215 – Getting Your Hands Out of the Cookie Jar
In this episode, hosts Chris Boyer and Reed Smith discuss marketing in a cookie-less world, share ways that digital marketers can shift their digital marketing in response and then are joined by Ahava Leibtag of Aha Media who shares how her organization went one step further and eliminated gated content as part of their digital marketing strategy.
Apr 15, 2020
TP167 – The Evolution of Digital Advertising
Digital advertising (PPC, display ads, social media advertising) has played a traditional role in health system marketing –...
Aug 7, 2019
TP131 – Think Globally, But Do Digital Locally
We often hear that healthcare is local. In this episode, hosts Reed Smith and Chris Boyer discuss how...
Jan 9, 2019
TP101 – Finding the Right Digital Advertising Mix
For hospital and healthcare marketers, the challenge of determining the right balance of online advertising spend is challenging....