Apr 7, 2021
TP218 – This is Not Your Parent’s SEO – an Update for 2021
In this episode, hosts Reed Smith and Chris Boyer provide an update on some of the most significant changes in SEO for 2021. They are joined by Daisy-ree Quaker who shares her experience and expertise crafting content-marketing driven SEO strategies for hospitals across the country.
Mar 17, 2021
TP215 – Getting Your Hands Out of the Cookie Jar
In this episode, hosts Chris Boyer and Reed Smith discuss marketing in a cookie-less world, share ways that digital marketers can shift their digital marketing in response and then are joined by Ahava Leibtag of Aha Media who shares how her organization went one step further and eliminated gated content as part of their digital marketing strategy.
Mar 5, 2021
The TPS5 – Week of Mar 4, 2021
Welcome to the TPS5 for the week of Mar 4, 2021. This week: Google stops tracking people across web sites, the Amazon Care/Intermountain/Ascension alliance, machine learning affects COVID-19 beliefs and healthtech’s digital dilemma .
Feb 24, 2021
TP212 – Going After the Click: the State of Digital Advertising in 2021
In this episode, hosts Reed Smith and Chris Boyer review the state of digital advertising via a recent 2021 digital advertising trends report. They are joined by Anthony Matyjaszewski of the Network Advertising Initiative (NAI) who explains the guidelines his organization has created to help guide health systems in their healthcare marketing efforts.
Feb 19, 2021
The TPS5 – Week of Feb 19, 2021
Welcome to the TPS5 for the week of Feb 19, 2021. This week: Meeting the challenge of AI in healthcare, Google opens its first Minnesota office, Facebook widens ban on vaccine misinformation and why healthcare workers are rejecting COVID-19 vaccines.
Jan 15, 2021
The TPS5 – Week of Jan 15, 2021
Welcome to the TPS5 for the week of Jan 15, 2021. This week: the newest health tech announcements from CES 2021, Rock Health’s market insights report, a push for digital vaccination credentials, Google acquires FitBit and more!
Oct 9, 2020
The TPS5 – Week of Oct 9, 2020
Welcome to the TPS5 for the week of Oct 9. This week: Tech giants entering the insurance market, the rise in the cost of telehealth, effective governance, and using Google Docs to educate about COVID.
Oct 2, 2020
The TPS5 – Week of Oct 2, 2020
Welcome to the TPS5 for the week of Oct 2. This week: Pinterest manages health misinformation better than Facebook, people want their own health data, three trends in healthcare content marketing, and new insight metrics for Google My Business.
Sep 4, 2020
The TPS5 – Week of Sep 4, 2020
Welcome to the TPS5 for the week of Sep 4th. This week: the failure of contact tracing in the US, Google release COVID-19 search terms, the next-normal health care consumer, is your website ready for telehealth traffic, and why the customer journey doesn’t exist.
Jul 31, 2020
The TPS5 – Week of July 27 – July 31, 2020
Welcome to the TPS5 for the week of July 27 - July 31. This week: the economic imperative of prioritizing health, Google’s top search results, the role of digital health in recovery, chatbots and a thorough definition of health disparities and unconscious bias in healthcare.
Jun 26, 2020
The TPS5 – Week of June 22-26, 2020
Welcome to the TPS5 for the week of June 22-26, 2020. This week: the best approach for supporting public health measures, hospital price transparency is upheld in court, social media usage will likely normalize post-pandemic and the 4 new attributes to GMB.
Jun 5, 2020
The TPS5 – Week of June 1-5, 2020
Welcome to the TPS5 for the week of June 1-5, 2020. This week: the market opportunity for telemedicine, shifting priorities in healthcare marketing, Google’s new Discovery Ads and learn about Google Currents!