TP149 – Using Empathy to Humanize Your Efforts

TP149 – Using Empathy to Humanize Your Efforts
Marketing

 
 
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The use of empathy to understand your customers and users is not foreign to healthcare professionals, but (as is usually the case) often means different things to different people. In this episode hosts Reed Smith and Chris Boyer explore the definition of empathy design, empathy maps and how to use empathy marketing. They are joined by Justin Wartell, Managing Principal at Monigle, who shares the results of the recent “Humanizing Brand Experience: Health Care” study. 

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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