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The use of empathy to understand your customers and users is not foreign to healthcare professionals, but (as is usually the case) often means different things to different people. In this episode hosts Reed Smith and Chris Boyer explore the definition of empathy design, empathy maps and how to use empathy marketing. They are joined by Justin Wartell, Managing Principal at Monigle, who shares the results of the recent “Humanizing Brand Experience: Health Care” study.
Mentions from the Show:
- Empathic Design (from Wikipedia)
- Empathy maps: a step-by-step guide for better digital experiences
- Empathy Marketing: How to Understand Your Customers, in 10 Steps
- Moves the Needle Field Guide to Customer Empathy
- Monigle’s Humanizing Brand Experience: Health Care Edition—Volume 2
- Justin Wartell on LinkedIn
- Monigle on Twitter
- Santa is a Jerk in Rudolph the Red-Nosed Reindeer
