TP128 – The End of the Marketing Campaigns

TP128 – The End of the Marketing Campaigns
Marketing

 
 
00:00 /
 
1X

The concept of marketing campaigns is slowly becoming a thing of the past. In this episode, hosts Chris Boyer and Reed Smith discuss a newer approach to marketing that hospitals and health systems are embracing – “always on” marketing. From key activities, important features to describing the three phases, they attempt to define always-on and how organizations can evolve their efforts to embrace this important new aspect of digital marketing. They are joined by expert Vanessa Hughes, Digital Marketing Manager at Essentia Health, in which she shares how her organization has adopted always on as a core tenet of their efforts.

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Chris Boyer

Chris Boyer

Director, Digital Strategy & Analytics, M Health/Fairview Health. Principal, @chrisboyer LLC. Co-host touchpoint.health

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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