TP181 – Next Best Action Marketing During Unprecedented Times

Touch Point Podcast
Touch Point Podcast
TP181 - Next Best Action Marketing During Unprecedented Times

Now, more than ever, it’s important for healthcare marketers to rethink the ways they are engaging with customers and patients – which is leading to rise in “next-best-action” marketing, nurturing the use of CRM and marketing automation. In this episode, hosts Reed Smith and Chris Boyer discuss why health systems should embrace this new marketing paradigm, and how despite a tightening of marketing budgets and headcount, organizations are rapidly revamping their departments to focus on building trust and engagement with their customers across the entire journey. They are joined by Ben Seyden of Fransiscan Alliance, who shares how his team is developing content across multiple digital channels focused on the customer. 

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder