In Episode 4,  Charmaine Weis, MSML, System Vice President of Marketing and Communications at Hospital Sisters Health System discusses how communications leaders can become trusted advisors, strategic partners, and valued sounding boards for their CEOs.

Highlights include:

• Why the first call from your CEO shouldn’t happen during a crisis
• How to build trust through proactive communication and strategic planning
• The value of creating a CEO thought leadership roadmap
• What it takes to become a trusted advisor to your CEO
• Why authenticity, curiosity, and relationship-building matter more now than ever
• Why trust is earned over time, not during a crisis