Healthcare organizations are navigating a constant stream of challenges: labor negotiations, cyberattacks, misinformation, payer disputes, executive orders, and reputational threats. The question isn’t whether an issue will arise. It’s whether your organization is ready when it does.
In Episode 7 of the Live from HMPS26 podcast series, Christine Woolsey, Chief Communications and Marketing Officer at Michigan Medicine, joins Chris Boyer to discuss what separates organizations that react from those that lead with confidence during moments of uncertainty. Drawing on years of experience in healthcare communications and crisis management, Christine shares practical strategies for building frameworks that help organizations respond thoughtfully, communicate consistently, and maintain trust when the stakes are highest.
The conversation covers:
- Why healthcare organizations must distinguish between issues management and crisis management
- How to build an incident command structure that extends beyond communications
- Why calm leadership and clear decision-making matter more than perfect information
- How to manage misinformation and social media without undermining trust
- Why every organization needs a reliable source of truth before a crisis occurs
Whether you lead marketing, communications, digital strategy, or executive teams, you’ll come away with practical strategies for leading through uncertainty while maintaining trust and credibility.
Brought to you by Touch Point Media, HealthSight Media, and the Forum for Healthcare Strategists.
