One of the strongest themes to emerge at HMPS26 was trust. As AI becomes more deeply embedded in healthcare marketing, communications, and digital, one question kept surfacing: can trust be automated?

That was the central message of Ron Tite’s keynote, and it’s the focus of the latest episode of the Live from HMPS26 podcast series. Ron joins Chris Boyer for a wide-ranging conversation about why relationships still matter most, even as the tools around them change.

The conversation covers:

• Why we’re experiencing what Ron calls a “trust recession”
• How AI and optimization can unintentionally weaken relationships
• Why trust is earned through experiences, not mission statements
• Why marketing, communications, and digital leaders have a unique opportunity to strengthen trust across the enterprise

A timely reminder that technology should enhance, not replace, the relationships that define great healthcare.

Brought to you by Touch Point Media, HealthSight Media, and the Forum for Healthcare Strategists.