Healthcare marketers have navigated major technology shifts before. Search. Social media. Mobile. Now comes AI. Brian Gresh, Vice President and Chief Marketing and Communications Officer at Community Health Network, joins Touchpoint Media’s Chris Boyer to explore how AI is changing healthcare marketing, patient engagement, and the care experience—and why the pace of change may be unlike anything we’ve seen before. In this conversation, you’ll learn:

• Why AI feels different from previous technology shifts in healthcare
• How health systems can prepare teams to adapt and experiment responsibly
• Ways AI can improve the patient journey while protecting trust and privacy
• How technology can strengthen, not replace, the relationship between patients and providers
• Why marketers have an opportunity to help restore trust and improve the care experience

Brought to you by Touchpoint Media, HealthSight Media, and the Forum for Healthcare Strategists.