Healthcare organizations invest heavily in attracting new patients. But what about the patients already in the system who never complete their care? In Episode 5 of the Live from HMPS26 podcast series, Ben Texter, Co-CEO and Co-Founder of Digital Health Strategies, joins Chris Boyer to discuss the growing role of patient activation, why care journeys break down, and how healthcare marketers can help patients overcome the barriers that keep them from getting needed treatment.

The conversation covers:

• Why patient activation may be healthcare marketing’s greatest untapped opportunity
• What happens when patients enter the care journey but never complete treatment
• The human factors that cause patients to delay or avoid care
• Why marketers are uniquely positioned to support engagement, education, and activation
• How patient activation can improve both organizational growth and patient outcomes
• Where AI may have the greatest impact beyond content creation

Brought to you by Touch Point Media, HealthSight Media, and the Forum for Healthcare Strategists.